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RIM: Storm knowingly rushed, ships 250K/week

updated 08:25 am EST, Mon January 26, 2009

RIM on Storm Sales

The BlackBerry Storm's initially buggy software was not only the product of being rushed for Verizon but should have been expected, Research in Motion co-chief Jim Balsillie tells the Wall Street Journal. He acknowledges that the phone was shipped "by the skin of our teeth" to meet the Black Friday deadline and help Verizon's sales but defends the decision by saying the need to patch the phone's code later is part of a "new reality" of shipping large amounts of smartphones.

Rumors shortly into the launch had suggested a high return rate as a result of the glitches, though Verizon has since denied the claims. RIM adds that it's also expecting to fix the remaining problems with the Storm in upcoming patches and confirms a recent firmware leak which shows that the handset will abandon RIM's longstanding SureType portrait keyboard in favor of a more iPhone-like QWERTY layout.

The iPhone 3G itself encountered significant launch issues that included problems with crashing third-party apps, a tendency to drop the 3G connection and other issues that weren't fully resolved until September.

Balsillie also characterizes the first touchscreen BlackBerry as an "overwhelming success" and claims that RIM is struggling to meet demand with shipments of about 250,000 phones per week. The number would give the Storm alone about 3 million units per quarter and potentially puts RIM's total BlackBerry sales per quarter significantly above those of Apple, which shipped 4.36 million iPhones this past fall.

by MacNN Staff



  1. Constable Odo

    Joined: Dec 1969


    Not bad sales...

    considering there's only one RIM retail store and nobody has to wait in line. I realize that a lot of BlackBerry models are less expensive than an iPhone and a company that sells just handsets, should have decent sales. I guess RIM just knows how to move cellphones without all the fanfare. Apple still has a ways to go to surpass RIM in sales volume.

  1. cmoney

    Joined: Dec 1969


    Re: Not bad sales...

    Don't forget, they're not like Apple. They don't sell directly, their primary channel will be Verizon stores, retailers like the defunct Circuit City and corporate channels.

    And yes, people did line up for the Storm, just nothing crazy like 300 people around the block. There was a 20 person line at my local Verizon store on release day.

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