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Q109 financial roundup: facts, rumors, future

updated 09:50 am EST, Thu January 22, 2009

Apple Q109 roundup

Apple reported what it calls its best quarter ever on Wednesday, noting that it cracked over $10 billion in quarterly revenue for the first time during fiscal Q109. Net profit was $1.61 billion, and gross margin was 34.7 percent, perhaps unexpectedly high given guidance calling for margins closer to the 30 percent mark. These and other figures are somewhat skewed, however, as Apple is still deferring recognition of most iPhone and Apple TV revenue.

Helping to buoy Apple finances was a surprisingly high number of iPod sales, over 22.7 million; analysts had been expecting roughly 18 to 20 million. iPhone shipments are thought to have been somewhat disappointing though at less than 4.4 million, compared to the 5 million or more sought by Street consensus. Mac shipments merely met expectations at slightly more than 2.5 million.

In terms of retail, the company claims it brought in $1.74 billion from its stores, with an average of $7 million per location. Margins shrank however, and the company is planning to open just 25 stores in 2009, half of which will based outside of the US.

Looking to the future, Apple has denied the likelihood of an iPhone nano, insisting that the company is not interested in low-end phones. A netbook may be a possibility, but COO Tim Cook argues that most such systems are cramped, underpowered and hampered by inferior software. This is the same reason the company is said to be unafraid of the Palm Pre, a phone sometimes seen as the leading rival to the iPhone 3G.

by MacNN Staff





  1. Jonathan-Tanya

    Joined: Dec 1969


    Palm Pre

    afraid, maybe not afraid, concerned, yes, they sure as heck better be.

    Apple's Newton and Sharp Zire, never really caught on in the handheld space, it wasn't until Palm came out with the Pilot a few years later, that someone finally caught fire.

    It's been a while since Palm has actually beaten back the competition, and just because they did it once before is no guarantee they will this time.

    However, the Palm Pre is shaping up to be quite the device, and that should be a cause of concern.

  1. driven

    Joined: Dec 1969


    Palm viable?

    Right now we can only assume that Palm will be in business long enough to actually ship the Pre. The cash issue with the company has raised serious questions as to IF the Pre will even ship.

  1. ff11

    Joined: Dec 1969


    Palm Pre

    I agree that Apple should be concerned about the Palm Pre, but not afraid. Let's not forget the last supposed iPhone killer, the Storm. It had the Blackberry pedigree and everything going for it until it hit the market and turned out to be a dog. For the sake of competition, hopefully the Pre will be a better device.

  1. ggirton

    Joined: Dec 1969


    Cash position

    ooh ah ooh ah, what wonderful devices Apple's competitors will invent. But will they be able to buy the parts to put them together? Just something to think about.

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