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Mac sales up 9% to 2.5 million units

updated 11:10 pm EST, Wed January 21, 2009

Mac sales up nine percent

Apple today announced that it has sold 2.5 million Macs in the December quarter of 2008. The number marks a nine percent increase from the same period last year, while the overall PC market contracted. Although the MacBooks introduced in October contributed to an impressive 34 percent growth for portables, shipments of desktop Macs dropped by 25 percent year-over-year. CFO Peter Oppenheimer explained that desktop sales saw a jump of 53 percent in 2007, driven by the launch of new iMacs, while the company's notebooks drew more attention in 2008. He also acknowledged a general market shift toward portable devices.

Tim Cook addressed the netbook speculation during the question-and-answer session following the initial presentation. He suggested that the current offerings from other manufacturers would not satisfy customers, with the small displays, cramped keyboards, limited performance and poor software, although he did admit that the company was still watching the segment and bouncing ideas around.

Despite Apple's strong presence in the education segment, distribution to schools suffered for the quarter. The company was down 6 percent in the overall market, while the K-12 category was hit particularly hard with a drop of 12 percent.

by MacNN Staff



  1. benzodiazepine

    Joined: Dec 1969



    Well -- when other companies have to lay out their workers and shut down their businesses, this is a good news.

  1. dynsight

    Joined: Dec 1969


    of course

    they would have sold one additional laptop if the new 17" macbook pro were not $1000 more than the nearest competitor. I can see $200 more, but 17" dual core machines have dropped significantly...this unit should be more competitive (sorry for the rant!)

    I could not resist.

  1. TomSawyer

    Joined: Dec 1969


    Wonder why...

    desktop sales dropped by 25%. Couldn't be that Apple only has three "desktop" models and their lowest priced (and presumably most consumer-priced model) hasn't been revved in about 18 months.

  1. gskibum3

    Joined: Dec 1969



    Many have been calling for a mini tower, and Steve responded with the Mac Mini.

    Maybe soon we'll be able to get a mini tower.

  1. chucker

    Joined: Dec 1969



    Apple is full of clever people - yet it amazes me that they continue to not see the deficiencies in their desktop line. Some people just don't want a built in screen with their computer, some people just want a little expandability (just one PCIex slot per computer would make me happy), some people want a gaming machine or a number crunching computer that doesn't cost $5K.

    I bet they would immediately gain back their lost 25% if they gave a small expandable desktop (like the old powermac G4 enclosures)

    Maybe they are doing it just to annoy us fanboys - we want macs for obscure reasons (i.e. not for touching up photos or playing guitar along with Sheryl Crow), and they will continue to ignore us just for spite.

  1. Jonathan-Tanya

    Joined: Dec 1969


    gaps in the line

    Yes, apple has gaps in the line...I can only hope they are banking on higher overall margins, by forcing a few of their customers into a category they didn't really want to buy from.

    But, certainly a lot of us want a headless, expandable tower, and a growing number want a netbook...two areas apple refuses to compete in.

    and btw, the mac mini needs an upgrade bad.

  1. hebi41

    Joined: Dec 1969



    Microsoft blames netbooks for its disappointing showing last quarter, resulting in unfortunate layoffs of thousands of employees. Apple should stray from its focused, profitable marketing plan and follow suit, just because some fanboys want the product?

  1. ff11

    Joined: Dec 1969


    re: of course

    "they would have sold one additional laptop if the new 17" macbook pro were not $1000 more than the nearest competitor. I can see $200 more, but 17" dual core machines have dropped significantly...this unit should be more competitive (sorry for the rant!)"

    This is a myth. Everytime I see such a post I check the prices on some PC laptops with similar specs and find they cost about the same as the Mac, and sometimes more.

    Dell XPS M1730 2.8GHZ, with Vista Ultimate: $2769 as of 1/22/09. The processor speed falls betweent the two choices Apple gives. Ram is limited to 4GB only, no LED.

    Alienware M17 2.8GHZ, 4GB Ram, similar specs $2524

    HP, couldn't find anything comparable (17" HD, ...)

    Yes, the top of the line Apple laptop costs more than their second tier laptops, but is in line with their top tier offerings.

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