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Apple setting sights on first Philadelphia store?

updated 10:40 am EST, Fri January 16, 2009

Philadelphia Apple Store

Apple has decided on a location for its first Apple Store in Philadelphia, a claims a MacNN source connected to the planning of the project. The company has allegedly signed a lease to take over the location of the former Brasserie Perrier restaurant, situated at 1619 Walnut Street. The surrounding portion of Walnut is said to be a high-end shopping and eating district, ideally suited to Apple's strict aesthetics.

Little else is known about Apple's plans, but the architectural firm believed to be involved is Bohlin Cywinski Jackson. The group has designed a number of Apple Stores in the past, including its flagship Ginza, SoHo, Fifth Avenue and Regent Street stores. This may suggest that the Walnut Street shop will be a larger one, occupying three stories.




by MacNN Staff

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  1. Guest

    Joined: Dec 1969

    +1

    Philadelphia

    i work for signature restaurants, george perrier's collection of philadelphia-area restaurants. rent had become extremely expensive at that location, which exacerbated the economic downturn keeping people from frequenting high-end restaurants. A good portion of the staff didn't even know they were closing up to and including the day they closed their doors. The location is in a great area, good shops, very central. The actual city really could use an Apple store downtown, not just in a surrounding suburb.

  1. nickgold2012

    Joined: Dec 1969

    +1

    not bad

    This is certainly a nice spot in Center City Philly, convenient for my gf if she ever has MacBook problems and I'm not visiting, as she's up Broad St. at Temple University.

  1. Guest

    Joined: Dec 1969

    +3

    Great building!

    The Mike Douglas Show studio was taped in that building which housed the old KYW TV studios. John and Yoko, Totie Fields, you name it where there.

  1. iphonerulez

    Joined: Dec 1969

    -3

    Is it really practical

    for Apple to keep opening stores in this economy and especially since it's share price keeps dropping due to downgrades? Wouldn't it be better for Apple just to hold off on building stores for a while? I know Apple can afford to build the stores, but the stores must have quite a bit of overhead. If the analysts are even close to right, Apple will be doing well to just break even on running the stores.

  1. phillymjs

    Joined: Dec 1969

    +1

    About time!

    I'm tired of having to make a special trip on traffic-choked suburban roads to visit an Apple store when I'm in downtown Philly so often.

  1. DCW

    Joined: Dec 1969

    -4

    If true....

    Then buh-bye, Apple retailers Spring Board Media (2200 Walnut St.); Bundy should survive though...

  1. shawnde

    Joined: Dec 1969

    +4

    re:Is it really practical

    Actually I think it's very practical. They always seem to do well with their stores. Plus, in this downturn, with cheaper cost of labor and construction, it's the best time to build a store and sign a lease, because you can use your cash leverage to get everything at a decent price. There is no competition.

    And all the while that other people are closing down their stores, Apple is opening them. By the time the economy gets back up, Apple will have established enough stores to cover the entire population.

  1. guzzi

    Joined: Dec 1969

    -5

    No pie left!

    Apple is cutting up the customer pie even smaller....We retailers who kept Apple floating for all those years are getting the shaft...This will be the third store in a 20 mile radius of one another.... Super!

  1. guest1

    Joined: Dec 1969

    0

    Right Block, wrong address

    Latest news: the deal is done. the project is moving. the address is not 1619. Close but no cigar.

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