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Apple setting sights on first Philadelphia store?

updated 10:40 am EST, Fri January 16, 2009

Philadelphia Apple Store

Apple has decided on a location for its first Apple Store in Philadelphia, a claims a MacNN source connected to the planning of the project. The company has allegedly signed a lease to take over the location of the former Brasserie Perrier restaurant, situated at 1619 Walnut Street. The surrounding portion of Walnut is said to be a high-end shopping and eating district, ideally suited to Apple's strict aesthetics.

Little else is known about Apple's plans, but the architectural firm believed to be involved is Bohlin Cywinski Jackson. The group has designed a number of Apple Stores in the past, including its flagship Ginza, SoHo, Fifth Avenue and Regent Street stores. This may suggest that the Walnut Street shop will be a larger one, occupying three stories.

 
Previous Comments

Philadelphia

01/16, 11:11am reply

i work for signature restaurants, george perrier's collection of philadelphia-area restaurants. rent had become extremely expensive at that location, which exacerbated the economic downturn keeping people from frequenting high-end restaurants. A good portion of the staff didn't even know they were closing up to and including the day they closed their doors. The location is in a great area, good shops, very central. The actual city really could use an Apple store downtown, not just in a surrounding suburb.

Guest

Fresh-Faced Recruit

Joined: Nov 1999

+1

not bad

01/16, 03:46pm reply

This is certainly a nice spot in Center City Philly, convenient for my gf if she ever has MacBook problems and I'm not visiting, as she's up Broad St. at Temple University.

nickgold2012

Fresh-Faced Recruit

Joined: Jul 2002

+1

Great building!

01/16, 04:53pm reply

The Mike Douglas Show studio was taped in that building which housed the old KYW TV studios. John and Yoko, Totie Fields, you name it where there.

Guest

Fresh-Faced Recruit

Joined: Nov 1999

+3

Is it really practical

01/16, 05:16pm reply

for Apple to keep opening stores in this economy and especially since it's share price keeps dropping due to downgrades? Wouldn't it be better for Apple just to hold off on building stores for a while? I know Apple can afford to build the stores, but the stores must have quite a bit of overhead. If the analysts are even close to right, Apple will be doing well to just break even on running the stores.

iphonerulez

Fresh-Faced Recruit

Joined: Nov 2008

-3

About time!

01/16, 06:25pm reply

I'm tired of having to make a special trip on traffic-choked suburban roads to visit an Apple store when I'm in downtown Philly so often.

phillymjs

Fresh-Faced Recruit

Joined: Jun 2000

+1

If true....

01/16, 06:31pm reply

Then buh-bye, Apple retailers Spring Board Media (2200 Walnut St.); Bundy should survive though...

DCW

Fresh-Faced Recruit

Joined: Aug 2007

-4

re:Is it really practical

01/17, 01:28pm reply

Actually I think it's very practical. They always seem to do well with their stores. Plus, in this downturn, with cheaper cost of labor and construction, it's the best time to build a store and sign a lease, because you can use your cash leverage to get everything at a decent price. There is no competition.

And all the while that other people are closing down their stores, Apple is opening them. By the time the economy gets back up, Apple will have established enough stores to cover the entire population.

shawnde

Fresh-Faced Recruit

Joined: Apr 2008

+4

No pie left!

01/17, 04:53pm (1 reply) reply

Apple is cutting up the customer pie even smaller....We retailers who kept Apple floating for all those years are getting the shaft...This will be the third store in a 20 mile radius of one another.... Super!

guzzi

Fresh-Faced Recruit

Joined: Jun 2006

-5

Right Block, wrong address

09/28, 12:00pm reply

Latest news: the deal is done. the project is moving. the address is not 1619. Close but no cigar.

guest1

Fresh-Faced Recruit

Joined: Sep 2009

0

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