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LG to build Netflix into TVs

updated 08:10 am EST, Mon January 5, 2009

LG Netflix TVs

LG on Monday marked a first for TVs by saying that it will unveil a line of TVs at CES this week that have built-in support for Netflix viewing. The feature will let anyone with a $9 or higher Netflix subscription stream an unlimited number of movies from their Watch Instantly queue, including HD; while creating the queue is dependent on web use outside the TV, the set can rate movies and otherwise has full control over playback. Each of the relevant sets will have an Ethernet jack built-in to make the connection.

The Korean firm hasn't outlined the details of the sets themselves other than to note they will come in both LCD and plasma variants; more details are expected with the start of CES on Thursday.

Adding movie and TV show streaming to HDTVs is both an advantage for Netflix as well as a blow against dedicated set-top boxes such as Apple TV or the VUDU Box, many of which offer more features but add a premium to the cost of the HDTV itself and often require users to buy or rent movies individually rather than embrace a flat-rate subscription model.

LG has previously offered Netflix playback but so far has done so only through its BD300 Blu-ray player.

by MacNN Staff



  1. bloggerblog

    Joined: Dec 1969


    Oh c***!

    That can't be good!!

  1. jpellino

    Joined: Dec 1969


    Three words.

    Digital Video Express.

  1. dynsight

    Joined: Dec 1969


    Very Good

    I think this is great. I have not yet made my purchase for a flat screen (I have a 60" projection which is fine). I currently stream Netflix through my MacMini hooked up to the TV, but this is a great feature.

    Bloggerblog, why don't you like this idea?

    it is dependent upon a service that could be gone in a couple of years, of course, but that is a normal risk.

  1. bloggerblog

    Joined: Dec 1969


    RE: Very Good

    I don't like the idea because this may wreck Apple TV which I think has a much better UI than Netflix, and it seamlessly connects with iTunes of corse,
    But hey... you snooze you lose.

  1. testudo

    Joined: Dec 1969


    Re: Very good

    Yes, because competition is bad, bad, bad!

    But while AppleTV may connect to iTunes, iTunes can't match Netflix's online model in terms of cost.

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