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IDG plans Town Hall next week to discuss Expo future

updated 12:05 am EST, Wed December 31, 2008

Town Hall planned for Expo

Despite Apple's pullout of future Macworld Expo's and swirling rumors about update products, IDG Expo is hoping that the annual event will continue in some way and is looking to the community to help it continue and shape future events. Acknowledging that the even will look different in a post-Apple era, IDG is turning to the loyal Apple fan base for direction on the annual event and announced that this year's Expo will include a Town Hall Meeting that will focus on the future of the annual event. According to the press release, the event "will be open to all attendees interested in helping to shape Macworld in 2010 and beyond.

Hoping to continue to bring the Apple-oriented and Mac-focused events, IDG says that future Macworld events "will have a sharpened focus on the Mac community, with its passionate and creative user base and wide array of developers whose innovations shape and extend the platform." Apple's pullout, while defended by analysts, would radically change the face of the event and could mean drastically different landscape for Mac developers and the ecosystem of products--many of whom depend on the event as a means of marketing and product sales.

The Town Hall is scheduled for Wednesday, January 7, 2009, at 5PM PT in Moscone's Gateway Ballroom (room 102) and IDG hopes that the meeting will serve as an exchange of ideas on potential new show attractions, content, and features, and will offer an opportunity for members of the Mac community to ask questions about next year's event.

"While there is no question that Macworld is going to evolve and change in 2010, the fundamental importance of the event remains the same: the unique ability to put exciting new Apple-related products directly into the hands of users and to inspire those users to put their products to work in new and innovative ways," said Paul Kent, vice president and general manager, Macworld Conference & Expo.

"Macworld will continue to foster the deep sense of community that has been at the heart of the show for the last 25 years. As part of this commitment to the community, we look forward to sharing our thoughts and ideas for future Macworld events, as well as hearing ideas and suggestions from the community."

The 2010 event promises to offer new show features, programs and other activities that will continue to show attendees the most innovative uses of Mac products, IDG touted.

by MacNN Staff



  1. Paul Huang

    Joined: Dec 1969


    Turn off the light

    The party is O-V-E-R.

  1. Guest

    Joined: Dec 1969


    Maybe Not

    Ok, think about this... for years the "expo" has been in New York and I think San Fransisco. (Not totally sure about the location of the second one.) My friends and myself have always wanted to go but could not afford time off travel and the other related cost involved in going being that we live in the Midwest. This opens them up to moving it around every year now. Seattle, Miami, Dallas, Chicago, Kansas City, Denver, Omaha. It would allow the more non-mac users to attend in all and increase their base. just a thought.

  1. Roehlstation

    Joined: Dec 1969



    Will McCain be there?

  1. bloggerblog

    Joined: Dec 1969


    Not Over

    I've been to several MWExpos and while Apple's presence is a big plus, most people, if not all, spend most of their time at non-Apple booths. I got to see and talk face to face with big developers such as AutoDesk and Lightwave, something I couldn't do online. I also was able to checkout smaller companies that have products which are as crucial to everyday use as the big ones.

    My point is: Apple supplies the hardware and the OS but that is just the beginning, there is a whole world of products out there and the best way to experience and understand these products is at the Expo. Apple is only part of the Expo.

  1. Paul Huang

    Joined: Dec 1969


    'anchor store'

    Regardless of what people do at the conference, the 'conference model' is now dead. Why?

    Without an 'anchor store', a shopping mall cannot be established. Same with a conference/exhibition. In this case, if Apple does not show up, it's like a Ford Pinto without its 'kiss bumper' gas tank.

    Preaching to the choir is just not a good way to spend advertising dollars.

    Last, but not least, Internet has made it much easier to make products available. Years ago, people were picking up literature and CDs for alpha- or beta-ware only to realize that by the time they get the actual products, it's not what was promised. Why spend the $$$ on printing the literature and pressing those CDs when you can make it available over the web?

    With the money saved each year, you can put it into good use, like opening up a new Apple Store. Establishing Apple Stores is much more feasible than moving the expo/conference from one city to another.

    Case closed.

  1. Loren

    Joined: Dec 1969


    the kiosk presence

    I've been beating this drum for a couple years: Apple is justified in losing the big tent, but why not maintain a presence with much scaled down themed kiosks around the show floors to reveal new hardware and software product? Like Genius Bars on steroids.

    I agree with Paul, big anchors are crucial, and those would be Adobe, Microsoft, Filemaker, Canon, et al.

    It takes Apple off the tyranny of the annual keynote-- open that to other vendors as well.

    And Apple remains free to intro new product on its own schedule and venue. That's a change I can believe in.

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