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iPod touch browser share explodes on Christmas

updated 02:30 pm EST, Fri December 26, 2008

iPod touch browser share

Amid reports that the iPod touch was one of the best-selling holiday gadgets, website visitor data also indicates that the new owners more than quadrupled its browser share on Christmas, according to Silicon Alley Insider. Two percent of the readers navigated to the news site from the iPod's Safari browser, an increase of 456 percent year-over-year and 525 percent when comparing the average from December 1st through the 24th. The Touch and iPhone achieved a combined share of over 5 percent, up 90 percent from last year.

The explosive growth could have been driven by several factors other than gift purchases. Holiday events and traveling would have prevented many people from accessing the web from their home or work computers, shifting the share in the direction of mobile devices. A number of visitors were likely drawn to the site because of an iPhone apps story featured on Christmas.

by MacNN Staff



  1. vasic

    Joined: Dec 1969


    High margin

    Let's not forget, the Touch is one of the highest-margin products that Apple sells. It is clear that it was the most popular Apple product this season, and it just may have save saved Apple's Q1. We'll have to wait for 3 more weeks before we find out, but I'm pretty sure it will look good, judging by these numbers.

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