updated 12:45 am EST, Thu December 25, 2008
Dell Adamo Display Leak
Dell's Adamo notebook may win a thinness battle with the MacBook Air but may be priced out of contention, yet another leak suggests. The American company is said to be using extra-thin 3.5mm (0.14in) LCD panels supplied by LG Display and Samsung to help reach its target of having the world's thinnest notebook. The screen will adopt a conventional 16:10 aspect ratio rather than the more recent 16:9 displays. Separately, at least one model is known to use a 13-inch display and points to a 1280x800 resolution as a result.
While the company may achieve its marketing point, however, the design as a whole is believed to be priced out of contention of the Apple system cited as a target. Where a base MacBook Air starts at $1,800, the Adamo may be priced as high as $3,000. Rather than target "prosumers" or other semi-mainstream users, Dell is allegedly shifting its attention to the enterprise field, where such prices are more realistic.
Lenovo follows a similar practice with the ThinkPad X301. The 13-inch notebook costs $2,599 but is chiefly aimed at business users with the inclusion of a faster but expensive solid-state drive as well as a built-in optical drive.
Such a move partly dismantles the Adamo's anticipated conflict with Apple early next year. The MacBook Air maker has been consciously targeted by Dell with the new strategy but uses a number of tactics to reduce the entry price below competitors, such as a slower rotating hard drive and making the optical drive external-only.