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Dell Adamo to use ultra-thin LCD, cost $3K?

updated 12:45 am EST, Thu December 25, 2008

Dell Adamo Display Leak

Dell's Adamo notebook may win a thinness battle with the MacBook Air but may be priced out of contention, yet another leak suggests. The American company is said to be using extra-thin 3.5mm (0.14in) LCD panels supplied by LG Display and Samsung to help reach its target of having the world's thinnest notebook. The screen will adopt a conventional 16:10 aspect ratio rather than the more recent 16:9 displays. Separately, at least one model is known to use a 13-inch display and points to a 1280x800 resolution as a result.

While the company may achieve its marketing point, however, the design as a whole is believed to be priced out of contention of the Apple system cited as a target. Where a base MacBook Air starts at $1,800, the Adamo may be priced as high as $3,000. Rather than target "prosumers" or other semi-mainstream users, Dell is allegedly shifting its attention to the enterprise field, where such prices are more realistic.

Lenovo follows a similar practice with the ThinkPad X301. The 13-inch notebook costs $2,599 but is chiefly aimed at business users with the inclusion of a faster but expensive solid-state drive as well as a built-in optical drive.

Such a move partly dismantles the Adamo's anticipated conflict with Apple early next year. The MacBook Air maker has been consciously targeted by Dell with the new strategy but uses a number of tactics to reduce the entry price below competitors, such as a slower rotating hard drive and making the optical drive external-only.

by MacNN Staff



  1. Guest

    Joined: Dec 1969


    it lookes like sony lapt

    it is very similar to a sony laptop in design

  1. BelugaShark

    Joined: Dec 1969



    It's easier to make a thiner notebook once you know the dimensions of the the thinnest. Just throw money at it and it'll be done.

    DELL doesn't get it. Apple made the Air as a technological challenge, to see if the unibody is effective using a machining process for manufacturing in high volumes. Once they found out that it is successful, they adopted the technology to the MacBooks and the MacBook Pros.

    This is typical when it comes to innovative companies. BMW created the K1 motorcycle in 1990, the successful innovations can be found in almost all the new BMW motorcycles today, ABS, Telelever, etc. The same was true for the BMW M1, the technologies are still found in the new BMW M3's and M5's.

    DELL on the other hand, just wants to show off, they want Ballmer to also have a thin notebook when he gets challenged by Guy Kawasaki again. lol

    Comment buried. Show
  1. luckyday

    Joined: Dec 1969


    Whatever x2

    ABS was Mercedes' innovation. BMW adapted it and put it in a motorcycle years later. Goes to show you that a fanboy will credit whoever they want with an innovation and run with it. This is typical when it comes to mac users.

    So when apple created "Apple Introduces MacBook Air—The World’s Thinnest Notebook" it didn't have dimensions to meet? The air was not a concept computer, it was marketed to the masses. Albeit, they were trying out a new manufacturing process, but are you familiar with dell's approach?

    I think a company that has twice the annual revenues apple does "gets it"...

    Why don't you want and see if there is any innovation before you trash it. Would that be too much to ask?

  1. BelugaShark

    Joined: Dec 1969


    re: Whatever x2

    No you moron, ABS was developed for aircrafts way back in the late 1020's. Mercedes worked with Bosch to make a later model. Mercedes wasn't even the first company to incorporate ABS ito cars, Chrysler was, yup back in the early 70's, the car was called Imperial.

    Either way the K100 and the M1 where expensive innovative ground-breaking products that were largely developed for testing new technologies, and were later incorporated into their standard product lines.

    Apple did the same thing with the Air, the unibody is now being used for all their laptop designs.

    I guess it's you who's full of "Trash" pal...

  1. SlimGem

    Joined: Dec 1969


    hey, Hey, HEY !!!

    Jeez guys, it's frickin' Christmas Day! Can't we get along for just ONE day?

    Now come on, shake hands and make up.

    Comment buried. Show
  1. luckyday

    Joined: Dec 1969


    Take a deep breath..

    Haha. Tsk tsk. Why so angry? Moron? That's not polite. Glad you can read wikipedia.

    I think the difference is rudimentary ABS vs. modern ABS that resembles the method we use today. Regardless, it wasn't BMW.

    But my real point was that you know very little about the Adamo. You don't know what technologies will be used. You know nothing about its production process. Rather, you come on here criticizing Dell and with the quote "
    DELL doesn't get it." And you get it?

    There is no need for you to feel so threatened. Apple is used to its minimal market share. They'll still be around, even with good competition.

    If you love your computer... have a little confidence. If it weren't for its ignorant, overzealous fan base, I think Apple would get a lot more respect from the remaining 90% of the population.

    Merry Christmas, d!!che bag ;)

  1. BelugaShark

    Joined: Dec 1969


    RE: luckyday

    dude you have issues :D

  1. luckyday

    Joined: Dec 1969


    re: BelugaShark

    Haha. Ya. I like bugging fanboys. Someone has to do it. Who knows what crazy stuff you guys will get into without a voice of reason.

  1. Guest

    Joined: Dec 1969


    Dell DUMBO

    It is not dell Asdamo - it is Dell Dumbo.
    Couldn't come up with a better name. Shows how mentally challenged - once mighty Dell- has become.

    Hey Dell call it "Glass". It may attract more attention. Peace everyone else.

  1. JeffHarris

    Joined: Dec 1969


    Dell Innovation?

    The only innovations Dell has ever come up with were their custom build and shipping facilities.

    How to stuff a cheap box faster and cheaper, while keeping just enough parts in stock to keep it all flowing. Yeah, this was innovative. It influenced a lot of companies.

    As for Dell's computer technology? It's just an extension of the copycat Microsoft lowest common denominator philosophy minus the shark-like contempt for partners and competitors in equal measure.

    Dell's idea of deeesign?
    Cheap is good. Ugly is better. The more lights, buttons and stickers added? That's an art form.

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