Developers complain of Apple's lengthy review process
updated 02:55 pm EST, Wed December 24, 2008
Apple angers app developer
A number of iPhone app developers have voiced frustration with Apple over letters that read "unexpected additional time for review." While a few apps have been approved or denied in less than 24 hours, reports suggest that others are put into a lengthy review process that can take months. Perry Hart, creator of AutoMangle, described the system as "inadequate and down right amateur." He submitted a new app, ZombieMangle, in hopes of releasing the game before the holidays, but instead received the vague letter with no further details.
Much of the dissatisfaction comes from the alleged lack of communication by Apple's review team. Even a timely denial would be preferred by many developers, allowing them to rework the app and overcome any issues. Many of the inquiries sent to Apple go unanswered or receive a canned response.
This is not the first instance that Apple has been blasted by iPhone developers. The company has also been accused of being overly restrictive with its SDK terms, while rejecting any apps that compete with its own software. A Gmail account utility, MailWrangler, was rejected because it "duplicates the functionality of the built-in iPhone application Mail without providing sufficient differentiation or added functionality."
An "iBoobs" app was rejected this week because Apple felt that it contained "objectionable content," according to FOX News. The novelty program featured a pair of large breasts in a bikini top that would wobble from side to side or up and down, depending on the movement of the phone. The company was likely using the app as a demonstration of character animation software. Another possibility for rejection could be copyright infringement due to the existence of a similar application for PCs



Fresh-Faced Recruit
Joined: Feb 2003
Apple is degenerating
This is another straw in the wind that Apple increasingly is failing its customer base with dumb-headed actions. Where is the glowing people-first attitude of years ago?