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Dell chastizes Apple on environmental claims

updated 05:00 pm EST, Sun December 21, 2008

Dell vs. Apple on greening

Dominant PC builder Dell has sharply criticized Apple for its environmental claims, a promotional blog post reveals. The company's community VP, Bob Pearson, has specifically taken aim at a recent MacBook ad, which suggests that the new unibody systems are the "greenest" notebooks on the market. Apple is only making broad claims without providing any long-term plans or even facts to back them up, says Pearson.

Dell's Latitude E-series notebooks, for instance, are like MacBooks claimed to be energy-efficient, and have reduced levels of mercury, PVC and brominated flame retardants (BFRs). Although Pearson does not address any recyclable materials in Dell systems -- something touted in the Apple ad-- the executive argues that the E-series may in fact be more environmentally friendly than the new MacBooks, whereas Apple has allegedly made only vague statements.

Pearson further describes Dell has having achieved carbon neutrality for its operations in August, started worldwide free recycling, and announced that it will drop 20 million pounds of shipping materials in the near future. The executive is also critical of what he calls a lack of openness about Apple environmental policies, whether in terms of a lack of blogging or discussion at conferences. Apple employees are not even allowed to run their own blogs, Pearson notes.

Dell's criticism has itself been challenged however, with commenters pointing out that Apple has made repeated statements about environmental details, and in fact has posted an official page listing some plans and existing changes. Publicity has also been derived through Greenpeace, which has taken Apple to task and forced policy alteration; even this is failing to give Apple credit, according to BusinessWeek, which contends that Greenpeace has been inaccurately rating Apple in relation to other tech businesses.

by MacNN Staff



  1. bobolicious

    Joined: Dec 1969


    Time Capsule...

    ...might be greener eg offer a smaller 2.5" drive for power, heat, material

  1. Guest

    Joined: Dec 1969


    How about packaging?

  1. jarod

    Joined: Dec 1969



    Dull can go f*ck themselves!

  1. Bobfozz

    Joined: Dec 1969


    Wonder if...

    there was anything to that supposition someone made about Dell putting Greenpeace up to this.

    Blogging about "green" for computers??? give me a break. Dell has nothing to say about computers but that? Hurting for PR. Why does Dell worry so much about Apple? Is it because they should? Why doesn't Dell open up stores?

    A friend just got back from Woodfield Mall in Chicago and said the Apple Store was packed with buyers. Maybe Dell should be concerned about that? Dell has Apple envy and you KNOW they "think" Apple is lucky and gets all the good PR... why is that? Dell sells "cheap" if you believe them and that's all that matters. Try some of their "higher" end products.

  1. bhuot

    Joined: Dec 1969


    go here

    If they want to find the specific information, they can go to the macbook page on the environment section

    But I am sure Dell and Greenpeace would be happier if Apple announced a 10 year plan on what they will talk about doing for the environment but then not actually do, then to make real changes as they have. Dell should look up the terms "bait and switch" before they start claiming Apple is lying.

  1. Guest

    Joined: Dec 1969


    Advice from Michael Dell

    Mr. Pearson should take some advice from his old CEO- except instead of giving the money back to the shareholders, he could shut down Dell and give the money to Greenpeace.

  1. pairof9s

    Joined: Dec 1969


    no expert...

    Listen, no one cares if Dell is green or greener. The only reason anyone buys a Dell computer is because it's cheap. Once Dell tried to change that focus, they lost their lead. In fact, in every facet in which they try to change or go into another arena, they fail.

    Stick to what you do well, Dell...make cheap PCs.


  1. Roehlstation

    Joined: Dec 1969


    Being Green

    It appears my SMUG ALERT is going off like crazy. Being green isn't about blowing your own horn, trying to see who can be the greenest, especially when none of the people touting their greeness has any idea what it means to be green. Being green was NEVER intended to be a marketing point. And does buying a bunch of carbon credits really make you carbon neutral? Knock it off People

  1. rytc

    Joined: Dec 1969


    I disagree

    The whole trust the market ideology is that by making being Green marketable the market will embrace that - I give Dell full credit for picking up on Apple's failings in this area and if Apple is being mischievous about its claims then it's my world they are destroying too.

  1. Guest

    Joined: Dec 1969


    Ah ha ha ha

    Apple - Our laptops are the greenest ever!

    Dell - Nut uh, na na na na na na.

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