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Dell chastizes Apple on environmental claims

updated 05:00 pm EST, Sun December 21, 2008

Dell vs. Apple on greening

Dominant PC builder Dell has sharply criticized Apple for its environmental claims, a promotional blog post reveals. The company's community VP, Bob Pearson, has specifically taken aim at a recent MacBook ad, which suggests that the new unibody systems are the "greenest" notebooks on the market. Apple is only making broad claims without providing any long-term plans or even facts to back them up, says Pearson.

Dell's Latitude E-series notebooks, for instance, are like MacBooks claimed to be energy-efficient, and have reduced levels of mercury, PVC and brominated flame retardants (BFRs). Although Pearson does not address any recyclable materials in Dell systems -- something touted in the Apple ad-- the executive argues that the E-series may in fact be more environmentally friendly than the new MacBooks, whereas Apple has allegedly made only vague statements.

Pearson further describes Dell has having achieved carbon neutrality for its operations in August, started worldwide free recycling, and announced that it will drop 20 million pounds of shipping materials in the near future. The executive is also critical of what he calls a lack of openness about Apple environmental policies, whether in terms of a lack of blogging or discussion at conferences. Apple employees are not even allowed to run their own blogs, Pearson notes.

Dell's criticism has itself been challenged however, with commenters pointing out that Apple has made repeated statements about environmental details, and in fact has posted an official page listing some plans and existing changes. Publicity has also been derived through Greenpeace, which has taken Apple to task and forced policy alteration; even this is failing to give Apple credit, according to BusinessWeek, which contends that Greenpeace has been inaccurately rating Apple in relation to other tech businesses.

 
Previous Comments

Time Capsule...

12/21, 05:13pm (1 reply) reply

...might be greener eg offer a smaller 2.5" drive for power, heat, material

bobolicious

Fresh-Faced Recruit

Joined: Aug 2002

+1

Guest

Fresh-Faced Recruit

Joined: Nov 1999

+4

lol

12/21, 06:21pm reply

Dull can go f*ck themselves!

jarod

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Joined: Apr 2005

+5

Wonder if...

12/21, 08:41pm reply

there was anything to that supposition someone made about Dell putting Greenpeace up to this.

Blogging about "green" for computers??? give me a break. Dell has nothing to say about computers but that? Hurting for PR. Why does Dell worry so much about Apple? Is it because they should? Why doesn't Dell open up stores?

A friend just got back from Woodfield Mall in Chicago and said the Apple Store was packed with buyers. Maybe Dell should be concerned about that? Dell has Apple envy and you KNOW they "think" Apple is lucky and gets all the good PR... why is that? Dell sells "cheap" if you believe them and that's all that matters. Try some of their "higher" end products.

Bobfozz

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Joined: Jul 2008

+7

go here

12/21, 08:42pm reply

If they want to find the specific information, they can go to the macbook page on the environment section http://www.apple.com/macbook/environment.html

But I am sure Dell and Greenpeace would be happier if Apple announced a 10 year plan on what they will talk about doing for the environment but then not actually do, then to make real changes as they have. Dell should look up the terms "bait and switch" before they start claiming Apple is lying.

bhuot

Fresh-Faced Recruit

Joined: Nov 2003

+8

Advice from Michael Dell

12/21, 10:04pm reply

Mr. Pearson should take some advice from his old CEO- except instead of giving the money back to the shareholders, he could shut down Dell and give the money to Greenpeace.

Guest

Fresh-Faced Recruit

Joined: Nov 1999

+9

no expert...

12/22, 12:14am reply

Listen, no one cares if Dell is green or greener. The only reason anyone buys a Dell computer is because it's cheap. Once Dell tried to change that focus, they lost their lead. In fact, in every facet in which they try to change or go into another arena, they fail.

Stick to what you do well, Dell...make cheap PCs.

/

pairof9s

Fresh-Faced Recruit

Joined: Jan 2008

+6

Being Green

12/22, 12:28am (1 reply) reply

It appears my SMUG ALERT is going off like crazy. Being green isn't about blowing your own horn, trying to see who can be the greenest, especially when none of the people touting their greeness has any idea what it means to be green. Being green was NEVER intended to be a marketing point. And does buying a bunch of carbon credits really make you carbon neutral? Knock it off People

Roehlstation

Fresh-Faced Recruit

Joined: Aug 2001

+4

I disagree

12/22, 05:33am reply

The whole trust the market ideology is that by making being Green marketable the market will embrace that - I give Dell full credit for picking up on Apple's failings in this area and if Apple is being mischievous about its claims then it's my world they are destroying too.

rytc

Mac Enthusiast

Joined: Jan 2001

-9

Ah ha ha ha

12/22, 08:34am reply

Apple - Our laptops are the greenest ever!

Dell - Nut uh, na na na na na na.

Guest

Fresh-Faced Recruit

Joined: Nov 1999

-5

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