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Walmart begins iPhone advertising ahead of schedule

updated 08:10 pm EST, Thu December 18, 2008

Walmart iPhone ads

A day after the leak of alleged internal Walmart memo detailing its iPhone 3G launch, an image has surfaced that suggests the company has begun marketing the device ahead of schedule, according to AppleInsider. The poster appears to be wrapped around an anti-theft sensor and reads simply "iPhone 3G. Now at Walmart." The memo suggested that a pilot program would allow Wal-Mart employees to purchase the phones at 488 stores.

Although initial rumors anticipated a $99 phone at Walmart, possibly a 4GB model, the internal memo and other reports do not support the theory. The standard 8GB and 16GB models will likely be the only products introduced initially, with prices of $197 and $297, respectively.

If the memo is genuine, the pilot program will be available to eligible employees chosen by lottery. Only five phones will be available to each of the participating stores.

by MacNN Staff



  1. delete

    Joined: Dec 1969


    This is good?

    Is selling an expensive phone with a 2 year contract to employees making minimum wage really such a stellar moment for Apple?

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