Fast on the heels of Apple's announcement that it will pull out of the Macworld 2010 expo, and that CEO Steve Jobs will not keynote the Macworld 2009 event, comes news that Reed Exhibitions has canceled 2009's Apple Expo Paris. Apple itself has had diminishing participation in the show for a number of years; Jobs scrapped a 2005 keynote, though he and Apple attended the show as his first appearance after cancer surgery. He has not visited the show in any capacity since 2006.

Apple decided it would have no involvement at all with Apple Expo Paris 2008, citing a stance on attending fewer tradeshows, the same reason it is pulling out of the Macworld 2010 event.

Apple has also pulled out of Macworld Expo Boston and National Association of Broadcasters (NAB) tradeshows in recent years, triggering the cancellation of the Boston expo, which could not hold onto vendors without Apple's presence. Macworld's organizer, IDG World, has vowed that its remaining show will not suffer the same fate as the Paris Expo; it insists that Macworld will continue into the future, in spite of Apple's absence.