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Analysts defend Apple decision to abandon Macworld

updated 12:05 pm EST, Wed December 17, 2008

Analysts on MW10 pullout

Investors have no reason to panic over Apple's decision to substitute Phil Schiller for Steve Jobs at Macworld 2009, and abandon the expo entirely in 2010, say analysts with Needham & Co. and Kaufman Bros.. The former notes that the substitution is bound to raise questions over Jobs' health, given a gaunt appearance in recent months, and largely discredited rumors of cancer recurrence. Needham claims, however, that its sources suggest Jobs is cancer-free, and that the real reasons for its Macworld policies are strictly business-related.

Both Needham and Kaufman point out that Apple feels Macworld is no longer worth its time or investment, particularly in light of the increasing number of events it sponsors on its own -- such as WWDC -- and its diminished dependence on tradeshows as a whole. First-party events give Apple complete control over how and when its products are marketed, and it is thought that the company believes Jobs' presence might be better used elsewhere. The grip of recession may also be leading the company to pull back to its most effective marketing techniques, Kaufman's Shaw Wu writes.

A more immediate concern is said to be whether Schiller's lead at MW09 indicates a lack of any major product announcements. Wu counters this by mention of sources who say Apple is cracking down on leaks, which may give the illusion that the company has nothing special planned; in reality it is working on "many exciting new products," according to Wu, though the analyst admits that low-key Macworld announcements are a possibility.

by MacNN Staff



  1. bobolicious

    Joined: Dec 1969


    Quad imac...

    ... i7 tower, mini & hopefully 18.4" HD quad macbook pro amongst others ? The lineup actually seems as stagnant save the macbook as it has been in a while I suspect hoping to juice sales after the holiday goldrush, or perhaps simply technical challenges with cooling & those pesky video chips...?

  1. Monstermind

    Joined: Dec 1969


    Announce THIS.

    I want a new desktop, dammit.

  1. WiggyWack

    Joined: Dec 1969


    Back to his home planet

    Steve Jobs' isn't speaking at MacWorld because he's going back to his home planet for upgrades to his Reality Distortion Field...

  1. slider

    Joined: Dec 1969


    Not Really a Big Deal

    Sure this is getting a lot of press from Mac centric news sites, but it really only is news to hardcore mac fans. Most of my mac friends don't even know what mac world is, then you have people like me that watch the quicktime keynote and special events when I get back from work.

    What is kinda ticking me off a little is some of these Mac centric news sites are tying the cancellation of the Expos to a drop in Apples market value. I think this is total BS as even when Apple has the event and introduces brand new product designs, Apple's stock drops. The markets are down today anyways and have been way to volatile to be able to support the suggestion that any drop in Apple's stock is related to this news. One site that suggested this yesterday was AI, which I personally consider one of the better Mac news sites, it just came across as emotional and completely unprofessional. I get it, for folks that have been going to these things for the last 20 years, well they are going to have to figure out what to do for a couple of weeks a year moving forward. It's OK, we'll all get through this together, jeez.

  1. Flying Meat

    Joined: Dec 1969




  1. MacnnGregor

    Joined: Dec 1969


    time better used elsewher

    What could he possibly do for a few hours on a day in January that is more useful then personally talking to every important developer and geek on line?!

  1. slider

    Joined: Dec 1969


    Not really just a few

    Hours. I'd imagine, like most productions, there's a lot of time and energy invested in preparing for these Keynotes that we just never see; and at a major expense to boot.

  1. Deal

    Joined: Dec 1969


    I was thinking...

    This likely costs Apple a bunch of money, and the company putting it on makes money had over fist. WWDC is much more lucrative and meaningful to Apple.

    I like Phil and I think he'll do a great Jobs, er job.

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