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Macworld 2010 still on despite Apple's absence

updated 09:45 pm EST, Tue December 16, 2008

Macworld 2010 still on

Despite Apple's announcement that it will not exhibit at Macworld after 2009, IDG will continue to hold the conference through 2010 and beyond. Paul Kent, vice president and general manager of the expo, has expressed disappointment for the computer-maker's decision but provided reassurance that the changes would not put an end to the event. "We look forward to many more successful years of Macworld to come," he said.

Although several large companies have already pulled out of the 2009 event, such as Belkin and Adobe, Kent claims that the attendance numbers are strong and 500 exhibitors will still be present. Adobe will not establish itself on the show floor, but instead has shifted its focus to education sessions and product demos. Another industry giant, Google, intends to reduce its floor-space.

The absence of Apple is sure to have an effect on the event, although the magnitude remains to be seen. Many attendees will be disappointed to find that Steve Jobs will not be giving the final keynote on behalf of his company. The only pass that includes priority seating for the keynote costs $1900. Even the $1100 package only seats based on availability.

"Future events will continue to provide quality education, dynamic product viewing and will additionally focus on the amazing ways people are putting Apple products to work across all endeavors," he added. The 2010 event is already scheduled for January 4th through the 8th.




by MacNN Staff

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Comments

  1. ZinkDifferent

    Joined: Dec 1969

    +4

    MacWorld 2010


    It's over. Just the fish twitching a few last times.

  1. Loren

    Joined: Dec 1969

    -1

    the show

    was on every year after Steve left the company the first time, and got very robust attendance, especially the year of the clones.

    Or was that one where Steve appeared and Mr. Bill loomed overhead on the screen? The one where Newton was introduced?

    The shows have always intro'd Apple's cool stuff. They just don't have to be front and center. Scale down the appearance, save some bucks but please the attendees.

  1. kerryb

    Joined: Dec 1969

    +1

    doomed

    We lost MacWorld New York several years ago I can understand how Apple thinks its money can be better spent elsewhere and the deadline for product announcements can happen when products are ready and not necessarily the first week or so of January.

  1. Guest

    Joined: Dec 1969

    +1

    Macworld 2010 still on

    Maybe now, since APPLE is no longer going to be at MacWorld, IDG will consider moving out of San Francisco.

    The cost of attending in San Francisco has exceeded the budget of companies and attendees.

    One suggestion would be the San Mateo Fair Grounds.

  1. Guest

    Joined: Dec 1969

    -1

    Macworld 2010 still on

    Maybe now, since APPLE is no longer going to be at MacWorld, IDG will consider moving out of San Francisco.

    The cost of attending in San Francisco has exceeded the budget of companies and attendees.

    One suggestion would be the San Mateo Fair Grounds.

  1. Go Bells

    Joined: Dec 1969

    +2

    SMC Fairgrounds

    I'm not sure if that's a joke or not to be honest..

    You'd be very hard pressed to find any companies wanting to travel, to be at a fairgrounds location.. Moscone is the best in the bay area because of the city and nightlife after the show (for vendors, yes, that's something we think about)-- If it was at the fairgrounds, it'd be the end of the large companies coming, it would be the end of many international companies coming, and it'd be more of a MUG-Show environment -- LA is too spread out for a show like this.. If it can't make it in SF (apple's backyard), it can't make it (in same capacity) anywhere else --- Argue all you will about how such-and-such city would be supportive, but we all know, we'd not see the large companies coming out, showing up, etc.. if those big boys aren't there, it makes for a tiny show (look at Boston's final two years)... Sad to see this coming to an end (and yes, 2009 will be the last of the show as we know it--- 2010 will equal ONLY 10 x 10 booths, many of which are MUG booths, Massage Chair booths and maybe those Sobakawa pilloow carts from the mall...

  1. MacnnGregor

    Joined: Dec 1969

    +1

    IDG might pull it off ...

    ... but how will Apple maintain its unique culture if all the public (and developers) see are commercials and corporate press releases.

    MWSF was Thinking Different.

    Apple may have minor business reasons to stop them, but nothing can be worth losing that much ... difference.

  1. Guest

    Joined: Dec 1969

    0

    admin testing

    sorry for this.

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