Macworld 2010 still on

Despite Apple's announcement that it will not exhibit at Macworld after 2009, IDG will continue to hold the conference through 2010 and beyond. Paul Kent, vice president and general manager of the expo, has expressed disappointment for the computer-maker's decision but provided reassurance that the changes would not put an end to the event. "We look forward to many more successful years of Macworld to come," he said.

Although several large companies have already pulled out of the 2009 event, such as Belkin and Adobe, Kent claims that the attendance numbers are strong and 500 exhibitors will still be present. Adobe will not establish itself on the show floor, but instead has shifted its focus to education sessions and product demos. Another industry giant, Google, intends to reduce its floor-space.

The absence of Apple is sure to have an effect on the event, although the magnitude remains to be seen. Many attendees will be disappointed to find that Steve Jobs will not be giving the final keynote on behalf of his company. The only pass that includes priority seating for the keynote costs $1900. Even the $1100 package only seats based on availability.

"Future events will continue to provide quality education, dynamic product viewing and will additionally focus on the amazing ways people are putting Apple products to work across all endeavors," he added. The 2010 event is already scheduled for January 4th through the 8th.

by MacNN Staff