Steve Jobs participating in ad song selection
updated 05:05 pm EST, Mon December 8, 2008
Jobs picking ad songs
Apple CEO Steve Jobs is himself involved in picking the songs used in company advertising, a musician claims. Lars Iversen, a member of The Asteroids Galaxy Tour, notes that when "Around the Bend" was chosen for an iPod touch TV ad, a company representing the band -- Synch -- first got in touch with Apple, and then participated in a direct meeting with Jobs. The executive is said to have picked the song to use at this meeting, expressing particular enthusiasm for the music.
It is unclear how many other bands were considered for the ad, if any, and whether or not the song's choice was simply a business transaction. Jobs is however known to pick favorite artists to use in public presentations, such as Bob Dylan, John Mayer and Paul McCartney. Artists used in past TV ads have included the likes of Feist, Fatboy Slim, Ozomatli and U2.
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It's his company
Jobs built this company from nothing. Wozniak is/was a great engineer but Jobs is the driving force behind it all. Without Jobs Apple doesn't exist. It's his company and he will do as he pleases. All of this talk about Job's successor is just that...talk. There is no replacement for Jobs. When Jobs finally leaves/dies/has-a-stroke/gets-sent-to-jail/whatever that's the end of Apple. The company won't last two years without him at the helm, Ives be damned.