AAPL Stock: 118.88 ( + 1.13 )

Printed from

Greenpeace unfairly rating Apple?

updated 12:50 pm EST, Mon December 8, 2008

Greenpeace Picks on Apple

Greenpeace may be unfairly singling out Apple in its latest technology rankings, research by BusinessWeek shows. The magazine notes that Apple's score on the eco-friendly chart has barely moved despite its green initiative that eliminated toxins and many non-recyclable materials from most of notebooks, which itself followed similar moves to purge many of the materials from iPhones and iPods.

Apple's changes put virtually all of its computers in line with the Energy Star 4 standard for efficiency and are accompanied by other changes such as smaller packaging, while competitors with less environmentally friendly lineups have scored higher on the charts. Dell is cited as an example and ships just half its notebooks and two thirds of its desktops with Energy Star approval, but is ranked above Apple in the charts.

Companies like Dell also ship in much larger numbers and so do greater damage to the environment for every product that doesn't meet Greenpeace's expectations, according to the report.

The environmental activism group is accused of relying more on wording than on policy, nothing that both Apple and Dell appear to follow the precautionary principle of excluding questionable materials but that only Dell is praised due to its actual publication of that guideline. Apple's use of different carbon footprint measurements also appears to hurt its comparisons regardless of results.

While relatively slow to adopt an environmental policy, Apple has been relatively committed to its plans and is on track to eliminate all bromides and chlorides from Macs by the end of 2008 where Dell is no longer promising the same for its own line.

by MacNN Staff



  1. elroth

    Joined: Dec 1969



    Not surprising - it's what anyone with a brain has been saying all along.

    I'm a little surprised someone in the media actually looked into it, instead of just regurgitating Greenpeace press releases.

  1. Mr. Strat

    Joined: Dec 1969


    Who cares?

    Who gives a flying f*** what GreenPeace thinks about anything?

  1. TheSnarkmeister

    Joined: Dec 1969



    Does anyone pay any attention to Greenpeace anymore? Their credibility is totally gone. They aren't even a bunch of wacky extremist any longer; just a bunch of self-serving non-profit junkies. Snooozzzzzz... Please stop printing this stuff.

  1. mustango

    Joined: Dec 1969


    Follow the money

    Apple gets a lower score because they're making more money. Simple (and sad) as that, really.

  1. BurpetheadX

    Joined: Dec 1969


    Just for Publicity

    The only reason people know Greenpeace's name is because they bash Apple. It's been their only strategy all along - now it's just sad.

  1. BelugaShark

    Joined: Dec 1969


    Apple is Newsworthy

    Greenpeace probably gets funded by Dell, or Dell provides them with free computers. Moreover, Greepeace gets more publicity when criticizing Apple, if they criticize Dell, no one would really care that much because Dell is not expected to do anything special, to many Dells are bargain computers.

  1. danangdoc

    Joined: Dec 1969


    Green Peas

    Greepeace is an official body, elected by whom? Oh - that's right - by NO ONE! They're just a bunch of self-righteous busybodys. If they had a pair, they'd be spending their time going after all the imports (foods, medicines, etc.)from China and Ireland (pork!) that are actually making people sick (when they haven't actually been killed by this stuff..). Let me tell you how I really feel about greenpeace. Why those.......

  1. OtisWild

    Joined: Dec 1969



    Greenpeace's own founder thinks they're off base regarding nuclear power.. And yeah, they're picking on Apple because they get more attention that way, and Apple is a larger target for (unfounded) accusations of hypocrisy WRT thinking differently. Buncha twats if you ask me, hope the French aren't so nice to them next time they decide to confront le force frappe...

  1. Guest

    Joined: Dec 1969


    Lead paint toys?

    How about all those childrens toys with toxic paints containing lead. Never hear Greenpeace talking about that.

  1. hassanpr

    Joined: Dec 1969



    It sounds like Greenpeace people are PCs. Think about it.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented