toggle

AAPL Stock: 123.25 ( -0.99 )

Printed from http://www.macnn.com

Google pushes AdWords advertising to iPhone, G1

updated 03:20 pm EST, Mon December 8, 2008

Google AdWords on iPhone

Google is adopting a more concentrated approach to marketing on cellphones, an announcement reveals. The company says it has revised its AdWords advertising system, and will now allow advertisers to push desktop-like web ads to the iPhone, the T-Mobile G1 and other phones with full HTML support. While AdWords material has appeared on devices such as the iPhone in the past, Google says it is now allowing people to target iPhone- and G1-like platforms explicitly, without having to use mobile formats or landing pages.

Desktop ads should appear on full HTML phones without extra effort, but ads targeted at regular cellphone browsers will be absent. The company notes that the ads which appeared on iPhones and G1s in the past were in fact conventional desktop ads, displayed only because Google Search presented modified results pages. Advertisers will have to create separate campaigns for other cellphone platforms.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. dmsimmer

    Joined: Dec 1969

    +3

    Great

    How many times have I bought something by being distracted by an ad while Googling something?

    Zero.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill th ...

Brother HL-L8250CDN Color Laser Printer

When it comes to selecting a printer, the process is not exactly something most people put a lot of thought into. Printers are often t ...

Moshi iVisor AG and XT for iPad Air 2

Have you ever tried to put in a screen protector that relies on static to cling to the screen? How many bubbles and wrinkles does it h ...

toggle

Most Commented