updated 03:20 pm EST, Mon December 8, 2008
Google AdWords on iPhone
Google is adopting a more concentrated approach to marketing on cellphones, an announcement reveals. The company says it has revised its AdWords advertising system, and will now allow advertisers to push desktop-like web ads to the iPhone, the T-Mobile G1 and other phones with full HTML support. While AdWords material has appeared on devices such as the iPhone in the past, Google says it is now allowing people to target iPhone- and G1-like platforms explicitly, without having to use mobile formats or landing pages.
Desktop ads should appear on full HTML phones without extra effort, but ads targeted at regular cellphone browsers will be absent. The company notes that the ads which appeared on iPhones and G1s in the past were in fact conventional desktop ads, displayed only because Google Search presented modified results pages. Advertisers will have to create separate campaigns for other cellphone platforms.