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Belkin pulls out of Macworld Expo, others following?

updated 02:00 pm EST, Fri December 5, 2008

Belkin pulls out of MW09

Yet more companies are planning to withdraw or scale back their efforts for Macworld 2009, reports say. Accessory maker Belkin has already confirmed plans to pull out of the expo, joining Adobe, the creator of Mac-centric programs such as Photoshop and Illustrator. Belkin explains its move as unrelated to financial worries or the economy, and instead a decision to shift presentation money towards private product announcements.

Registrations for Macworld are said to be down 20 percent over last year, and the departure of Belkin could inflict still more financial damage due to the typically large size of the company's booth. A source for MacNN indicates that even more companies may be slated to alter 2009 presentations, such as storage specialist Seagate, which is believed to be pulling out completely. Google, closely associated with Apple through the iPhone, is said to be planning on shrinking its floor space.

The organizers of Macworld are now believed to be offering special upgrade deals to presenters, including booths next to Apple's. It is further speculated that some companies that have technically agreed to appear at Macworld may decide to skip the event regardless, leaving noticeable gaps in the show floor.

by MacNN Staff



  1. Constable Odo

    Joined: Dec 1969


    They threw a MacWorld...

    and nobody came. Not even Apple. Instead they used the empty space to have a frisbee-tossing contest. Winners get 5% off the most expensive MacBook Pro and a Shuffle for half-price.

  1. stainless

    Joined: Dec 1969


    Please reword...

    It should read, "The GREEDY organizers"... Have you ever looked at their pricing? Greed is what shut down the expo in New York and I would assume the main reason Apple maintained San Fran was because they didn't have to fly and accommodate so many employees. I am all for these public events, it's like a gathering of liked minds. Saturn use to have them and the outcry when they stopped was amazing among Saturn purchases... the amazing part is that repurchase of Saturn went down, as the consumer no longer had a personal connection with the brand. At that point is was only a product, a car, so the consumer went and purchase what consumer reports said was the better car being that was now no emotional lose in changing brands.

  1. kerryb

    Joined: Dec 1969



    MacWorld New York was killed a long time ago, shortly after the sh@t hit the fan here in the city in 2001. The move to Boston by the organizers kept it on life support for another year. Apple is a business so is Belkin and Adobe. If they find these shows to be not worth the money spent anymore they have every right to cancel. These shows attract a very small number of customers especially when you consider the presence Apple retail stores have. I can see Apple only continuing with the Developer convention for now on, hold on to you found memories of MacWorlds past.

  1. cmoney

    Joined: Dec 1969


    But but...

    this is the year they're releasing the PowerBook G5! It's gonna be huge!

  1. psdenno

    Joined: Dec 1969



    ... the maker of the new Argentine Mac clone would be interested in some space - or maybe they could share costs on a space with the U.S. Mac clone builder.

  1. testudo

    Joined: Dec 1969


    Can't die!

    MWSF can't die! Where would the faithful get their annual dose of RDF?

  1. jpellino

    Joined: Dec 1969


    Truth is...

    Except for 3rd party hardware, there's precious little you can't experience via the web or at an Apple retail store. Time was that you had to be at MW Boston NY or SF to get a look at shelf-sold, packaged software. No longer. Crowd size likely won't matter - anyone with the scratch to get a keynote ticket will still get one and as long as they and the press are in the main hall, Steve has his audience there and on the web. Downsizing mostly means finding a cozier venue, which won't hurt (Haven't been to Moscone, but I presented at WWDC in 89 - the San Jose center main hall seemed large enough to fly small planes inside...). And likely cheaper for everyone. OK, then there's the logo gear and the freebies. sigh

    And the RDF transmits just fine over a lowly 384K connection, fret not.

  1. Guest

    Joined: Dec 1969


    Hotels are too high

    CES has let us past attendees know that hotels have lowered their prices this year, including peak. Circus Circus is $116. All are lower than any at Macworld Expo. In fact, comparing last year's official hotel prices to this year's, they are up $20 — and I hear there are higher taxes and also surcharges, so we looking at $25-$30 more per night. Sadly, the hassle of travel is greater than ever for us to get to Macworld Expo and now the prices are up. I've been attending since 1993 and this year may well not go. The hotel fee alone is a month's rent. Then there is airfare or parking. Parking is insane in SF and the somewhat decently priced lots are gone.

    I feel horrible for the fantastic Mac vendors. What if we can't afford to attend and they have paid insanely high costs to be on a too-empty show floor.

    I wish the hotels would rethink their prices.

    Oh, and Macworld Expo has stopped giving free passes. That's not helping!

  1. Guest

    Joined: Dec 1969


    Re: truth is...

    I disagree strongly with the statement that "except for 3rd party hardware, there's precious little you can't experience via the web or at an Apple retail store." The Apple Store doesn't let you experience software unless you catch a demo. The web doesn't give you the opportunity to talk to the developers and hear other people's questions.

    Macworld Expo is a terrific experience and way to learn about software and other products.

  1. MeandmyMac

    Joined: Dec 1969


    RE: Can't die!

    In honor or our brilliant president-elect's choice of a extremely educated and worldly expert in foreign affairs, the Mac faithful will get their dose of RDF (in Joe Biden's words) "...three letters... JOB*S!

    It's gonna be a whacky four years!

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