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iPhone topples Windows Mobile in world sales

updated 10:30 am EST, Thu December 4, 2008

iPhone Overtakes Win Mo

Apple's lone cellphone product line is already outselling the entire range of Windows Mobile devices worldwide, according to new Gartner data. The launch of iPhone 3G in the summer was enough to push Apple to 12.9 percent market share and was enough to unseat Windows Mobile both within the US and internationally. The company now holds third place in the world and is reportedly helped by Windows Mobile's comparatively poor user interface, which has hurt not only sales of the Microsoft-driven hardware but also the library of third-party apps.

The iPhone's added competition, along with RIM's BlackBerry lineup, have also helped contribute to a first-ever decline in Nokia's smartphone sales, which dropped 3 percent and contributed to a much larger decrease in market share to 42.4 percent. Nokia is now facing competition that previously didn't exist and didn't have any kind of touchscreen smartphone to offer during the summer, preventing it from seizing on any of the iPhone's demand.

Introducing the touchscreen N97 this week is a "much needed evolution" for Nokia but may ship too late for its features to matter, according to Gartner principal analyst Roberta Cozza.

"It is unfortunate that the device will not be available before the first half of 2009 as this is a competitive product in Thursday's market," she says.

Research in Motion also did well in the summer, growing sales 81.7 percent year over year, but is known to be hinging most of its success for 2008 on the launch of the BlackBerry Storm. The company recently warned of sub-par subscriber additions for its fall quarter but expects that to change with the Storm's debut.

Apple and RIM also fared well in region-specific sales, with Apple achieving second place behind RIM in North America with 25.4 percent. The iPhone maker is also second only to Nokia in the Europe, Middle East, and Africa (EMEA) region with 15.6 percent, where top-tier Windows Mobile maker HTC and RIM are third and fourth respectively.

The news symbolically damages Microsoft's business model for Windows Mobile, which was touted as superior and driving stronger sales by letting customers choose their device type and manufacturer. Since then, however, the company has missed sales targets as it gave up sales to the BlackBerry and iPhone, both of which are closed systems where the operating system and hardware are made by a single company.

Windows Mobile should come under further threat from Google's Android as well as the gradual move towards open-sourcing Symbian, Cozza adds.

by MacNN Staff



  1. Constable Odo

    Joined: Dec 1969



    Steve Ballmer had already dismissed the iPhone as an insignificant piece of c*** that would be crushed under the awesome might of an army of Microsoft's Windows Mobile devices. Wow. He sure must have been off-base on that prediction.

  1. sgirard

    Joined: Dec 1969


    No Chance!

    "There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get."
    Steve Ballmer

  1. Guest

    Joined: Dec 1969


    She said Thursday?

    Really, she was quoted as saying, " Thursday's market," and not "'s?"

  1. VinitaBoy

    Joined: Dec 1969


    Get REAL!

    "It is unfortunate that the device will not be available before the first half of 2009 as this is a competitive product in Thursday's market," she says.

    Despite the obvious misstatement here (Thursday = today), we must all remember one salient fact:

    The Nokia N97 is VAPORWARE! VAPORWARE! VAPORWARE! And all vaporware is awesome, unbelievable, spectacular, fantastic, mind-bending, etc., etc., etc. Right?

    Just wait until this thing falls into the hands of actual v1.0 customers (if and when it ever does)! Anybody overwhelmed by the ACTUAL "Storm" vs. the VAPORWARE "Storm"? The fact is, folks, there is NO iPHONE KILLER on the horizon or anywhere else in this world or the next. Living in fantasyland is for children and analysts, not real world customers.

  1. UberFu

    Joined: Dec 1969


    It's simple...

    Micro$oft peaked!

    After that there are only 2 options: maintain position or descend from the peak. M$ had no other place to go but down.

    And this will only continue unless M$ wakes up and realizes that they can't simply show off a flashy toy without a consumer actaully scrutinizing it. Consumers are more educated about computers and software these days. My generation grew up with the start of the PC industry and our kids coming along now - do not know life without cellphones and laptops and desktop software.

  1. G4_Kessel

    Joined: Dec 1969



    Not bad for an OS that doesn't even have friggin CUT/PASTE!

    Comment buried. Show
  1. karmatose

    Joined: Dec 1969


    I prefer...

    Call me crazy, but I actually prefer my Windows Mobile fone over the iPhone OS. I can do exactly what I want with it.

    Like for example, I can remote into my server with SSH and take care of stuff on the road. To the best of my knowledge, there are no apps like that available for the jesusphone.

  1. nat

    Joined: Dec 1969



    you're crazy.

    all kidding aside, i'm sure these things will arrive at some point. work with what works for you at the moment.

  1. sgirard

    Joined: Dec 1969


    No SSH?

    Karmatose, you're kidding, right?

    SSH app
    TouchTerm app
    PTerm app

    Comment buried. Show
  1. testudo

    Joined: Dec 1969



    It isn't a Jesusphone. Please! Apple would never be so closed-minded as to diss so much of the worlds population.

    Its a "Son-of--phone".

    And you have to use that phrase, otherwise riots will occur if you tried calling it a Moh----dPhone"

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