Adobe decides not to exhibit at Macworld Expo
updated 10:15 pm EST, Tue December 2, 2008
Adobe Macworld
Software-giant Adobe will not have a booth on the show floor of the upcoming Macworld Expo 2009, according to Macworld. The company has not dismissed the whole gathering, but has chosen to dedicated its resources to demonstration and education sessions. "Adobe has decided to shift its focus at the Macworld trade show this year," a company statement said. Representatives will be on-hand for a full day of demos, mid-way through the week of presentations.
At prior events the company has established a sizable presence, using the expo to launch products or expose new customers to its range of software. The latest significant product update came in October with the unveiling of Creative Suite 4.
"We look forward to hosting Adobe and hundreds of Adobe customers in our education sessions," said Paul Kent, IDG World Expo vice president. “And we’re pleased to be able to present a full day of CS4 demos.”
Although the company did not provide an in-depth explanation of its decision or strategy change, the statement was careful to avoid giving the impression that its scaled-down presence indicates a shift away from Mac. “The Mac community is very important to us and we will continue our strong support for this platform."
Written and researched by Justin King
Fresh-Faced Recruit
Joined: Aug 2007
of course
I think a lot of people are disappointed in the CS4 release. There's not enough of a reason for most people to upgrade from CS3 and I suspect a lot of people will wait for CS5. The vacuum they created with the CS4 release is going to give other products a chance to steal marketshare.