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Adobe decides not to exhibit at Macworld Expo

updated 10:15 pm EST, Tue December 2, 2008

Adobe Macworld

Software-giant Adobe will not have a booth on the show floor of the upcoming Macworld Expo 2009, according to Macworld. The company has not dismissed the whole gathering, but has chosen to dedicated its resources to demonstration and education sessions. "Adobe has decided to shift its focus at the Macworld trade show this year," a company statement said. Representatives will be on-hand for a full day of demos, mid-way through the week of presentations.

At prior events the company has established a sizable presence, using the expo to launch products or expose new customers to its range of software. The latest significant product update came in October with the unveiling of Creative Suite 4.

"We look forward to hosting Adobe and hundreds of Adobe customers in our education sessions," said Paul Kent, IDG World Expo vice president. "And we're pleased to be able to present a full day of CS4 demos."

Although the company did not provide an in-depth explanation of its decision or strategy change, the statement was careful to avoid giving the impression that its scaled-down presence indicates a shift away from Mac. "The Mac community is very important to us and we will continue our strong support for this platform."

Written and researched by Justin King




by MacNN Staff

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Comments

  1. chelsel

    Joined: Dec 1969

    +7

    of course

    I think a lot of people are disappointed in the CS4 release. There's not enough of a reason for most people to upgrade from CS3 and I suspect a lot of people will wait for CS5. The vacuum they created with the CS4 release is going to give other products a chance to steal marketshare.

  1. Guest

    Joined: Dec 1969

    +3

    we will continue

    to accept your money, even though we treat you as second-class citizens. Both Creative Suite 4 and the Flash browser plugin (arguably the two 'biggest' cross-platform products they have) are both more bloated, and feature & performance crippled on MacOS X.

    And it's not going to change, EVER.

  1. bloggerblog

    Joined: Dec 1969

    -1

    Educate at the Expo

    That is starnge, Adobe always has free educational sessions at the expo.

    No matter what Adobe says, I think this is a big mistake it is sends the wrong message.

    Anyway, I believe Apple should buy Adobe and put Microsoft out of its misery.

  1. bloggerblog

    Joined: Dec 1969

    -4

    Educate at the Expo

    That is starnge, Adobe always has free educational sessions at the expo.

    No matter what Adobe says, I think this is a big mistake it is sends the wrong message.

    Anyway, I believe Apple should buy Adobe and put Microsoft out of its misery.

  1. bloggerblog

    Joined: Dec 1969

    -2

    Sorry for the double post

    MacNN: This Article Commenting widget needs some work, it's confusing.

  1. macjockey

    Joined: Dec 1969

    +4

    Saw it coming

    This whole show has become a cheapass consumer show who are just there looking for what they can get for free. Exhibitors who I have talked to in the past have told me everyone was price shopping them and was just after the swag. This is exactly what happened to comdex. Cheapass PC users looking for the cheapest computer components and buying nothing.

  1. testudo

    Joined: Dec 1969

    +3

    duh...

    Maybe its because the reasons are so obvious.

    The economy sucks, so why invest large $$$ in a booth, esp. since you have nothing new to show (CS4 already released).

    Also, the economy sucks, so what's the turnout really going to be like. And are businesses really sending out people to generic shows like MW to search for new vendors, solutions? h***, can't you do that through the internet?

    All companies are realizing that generic trade shows like MW Expo are wastes of money. MWSF, like Apple, is becoming much more consumer oriented.

    Just look at Apple. They no longer display at MW East Coast (is that even around anymore?) or MW Europe. They now focus their attentions at various specific shows. There's the video professional show in April, and they go there to tout all things Final Cut.

    Adobe would be better served wasting their money at content creation and DTP shows, not something where people are only really there to drool over the next big Mac thing and complain because they couldn't get into the Keynote.

  1. macnixer

    Joined: Dec 1969

    -3

    Adobe is done

    on the Mac not because of Apple or the users but of its own doing.

    while Photoshop is the de-facto standard, I would not say that it will remain there forever. The core-graphics has a potential. Just some developer needs to work on a good design and market the product.

    Flash is being challenged too. While not a very interesting candidate but Silverlight is promising. Time will tell. Frankly Flash is what it is not in one day. It took years.

    Everything that goes up comes down. Everything that bloats up, burst.

  1. ggirton

    Joined: Dec 1969

    -1

    glad to see booth die

    I'm glad to see Adobe's booth die -- here is a company that has been working hard to win the hearts and minds of designers and developers for years. No one can deny they have been incredibly successful. The trade show phenomenon is so over, and I'm glad Adobe sees this. Hey, for AIR they got a bus, they travelled all over, they gave f ree seminars, they gave away T-shirts (but only if you answered technical questions correctly). It isn't like they don't have plenty of money to spend, and they have been spending it wisely. I could go for 2 weeks in Adobewear and never have the same shirt twice.

    Actually, they could spend a little bit less, lower their price instead, and I could afford my CS4 upgrade. Aw heck, I'd rather have the shirts and hats. I'm gonna get the upgrade eventually anyway, ya know? And I never have been to MacworldSF, all these years, even though it's only a couple hundred miles away and I have plenty places to stay.

  1. paulc

    Joined: Dec 1969

    +3

    could be...

    that one of multiple reasons for skipping the show is to NOT subject it's booth-folk to angry customers who are starting to realize that Adobe pulled a Jobsian move of cutting off Camera Raw from CS3. 5,0 and above are CS4 only, currently at 5.2. This means that anyone buying a serious camera in the past 6 months or so and shooting RAW will probably NOT be able to access the RAW files from such cameras with CS3.

    There is NO technical reason for doing this... it is purely to force users to upgrade.

    Nice way to drive your previous customers into the pirate software world!

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