Apple early Friday morning kicked off the holiday shopping season with its Black Friday deals, offering substantial discounts on Macs, iPods, software, and other accessories. The company is offering $101 discounts on its latest generation "unibody" MacBooks and a $51 discount on its entry-level $999 white MacBook. The company is also offering $51 or $101 discounts on its aluminum iMac desktops. Apple is offering its entry-level 2.4GHz 20-inch iMac for $1,148.00 ($51 discount) and its 2.66GHz 20-inch and 2.8GHz 24-inch iMac for $1,398.00 ($101 discount on each).

Apple is offering more modest discounts on its other Apple products, including $21 off its AppleTV, $11 off its 802.11n AirPort Express for streaming music to speakers, $21 off the 500GB TimeCapsule backup/router device, $5 off the iPhone 3G dock, $11 off the Apple Bluetooth headset, and $5 off the Nike + iPod Sport Kit.

In addition, Apple is offering $11 off the iPod nano as well as $21 off the iPod classic and all versions of the second-gen iPod touch.

Apple is offering substantial discounts on Logitech and Altec Lansing speaker systems: the Logitech Pure-Fi Anywhere Speakers are now $98 ($32 savings), while the Logitech Pure-Fi Anytime Premium Alarm Clock for iPhone and iPod (Black) is $78 ($22 savings). The Altec Lansing Expressionist Bass FX3022 Speakers are also only $78 ($52 savings) and the Altec Lansing T612 Digital Speaker System for iPhone is $148 ($52 savings).

Visit Apple's online store for other discounts.