AAPL Stock: 118.03 ( -0.85 )

Printed from

Another iPhone ad banned in UK

updated 10:50 pm EST, Thu November 27, 2008

ASA bans iPhone ad

Advertising Standard Authority in the UK has banned another iPhone advertisement suggesting the handset is misleading in the speed at which it can browse the internet. Apparently 17 iPhone users called and complained that the "really fast" almost instant web browsing shown in the commercial was in no way the actual speed.

Apple was said to counter this claim by stating "really fast" was a reference to the speed of the 3G model compared to its predecessor and was "relative not absolute", this response however was not good enough for the ASA.

Not being the first time an Apple commercial was banned by the ASA, a previous commercial problem with the iPhone involved an ad stating "all parts of the internet are on the iPhone" when realistically it did not support Flash or Java which made certain web pages un-accessible.

For this incident Apple supposedly retaliated by saying the aim of the ad was to highlight the benefit of the iPhones internet capabilities in contrast to other handsets which offered access to WAP version or sites selected by other service providers.

by MacNN Staff




Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented