updated 09:35 am EST, Wed November 26, 2008
UK iPhone ad no. 2 banned
A second TV ad for the iPhone has been banned from British TV, the region's Advertising Standards Authority has announced. The ASA says it received 17 complaints about the ad, which depicts a person switching from the Times Online website to Google Maps, and finally the phone's Mail client. The problem with the ad is said to be the speed depicted for the phone's 3G connection, which the ad claims is "really fast," but which the ASA says is shown as completing actions in "a fraction of a second."
Apple defends the ad as making statements "relative rather than absolute in nature," which were just a "comparison of the new 3G iPhone with its 2G predecessor." Viewers of the ad are also said to have been experienced cellphone users, who would know that connection speeds can vary based on location and other criteria. The ASA suggests, however, that the majority of TV viewers were unlikely to be aware of the differences between 2G and 3G, and that an "explicit indication" of comparison between the 3G and 2G iPhones was being made.
Apple was previously chastised by the ASA for an ad touting the iPhone's Safari browser, with the promise that it could offer "all the parts of the Internet." While the browser is capable of more advanced rendering than many of its rivals, the ASA observed that because it lacks Flash or Java support, many sites are inaccessible as they are meant to be seen.