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Apple drops in Greenpeace Greener Electronics ratings

updated 12:05 am EST, Wed November 26, 2008

Greenpeace rates Apple

Apple has again lost ground against several competitors in the Greenpeace Greener Electronics ratings, despite a slight increase on the scale to 4.3 points. The environmental group cited positive changes in the computer manufacturer's processes and materials, including the removal of PVC and brominated flame retardants (BFRs) from some products, but noted that the company would have to completely phase-out such chemicals to score higher on the list. Greenpeace also noted that Apple needs to commit to timelines detailing the elimination of other hazardous materials from its products.

Apple also scored low on e-waste criteria, with the exception of a 2006 recycling rate of 18-percent of devices compared to sales seven years prior. Greenpeace has campaigned against electronics companies for ignoring waste policies, with reports that a large number of devices end up in foreign dumps being burned by children to extract scrap metals, exposing the workers and environment to harmful fumes as well as groundwater contamination.

The Cupertino-based company was applauded for certain energy criteria, including the disclosure of the carbon footprint for each product it manufactures. Greenpeace also gave the company "top marks (doubled)" for all of the devices that meet Energy Star 4.0 requirements, and all power adapters that meet the Energy Star standards.

Apple recently released a new ad that featured the environmentally-friendly aspects of the new MacBook models. The aluminum housing and glass display layer are completely recyclable, and the notebooks were claimed to consume less than a quarter of the energy used by an incandescent bulb. The company has also reduced packaging sizes to allow more products to fit in each shipping container.

Greenpeace has focused particular attention on Apple, with a "Green my Apple" campaign aimed at pressuring the company to adopt policies that are more considerate of the environment. Apple has taken many steps to produce 'greener' products, but the activist group has only shown occasional recognition of the efforts before raising the bar higher.

by MacNN Staff



  1. Guest

    Joined: Dec 1969


    do what's new

    One month GP issues a press release "Apple is making some progress, but could be doing more". Next month, "Apple is poking out the eyes of baby seals with rusty nails." Why do you keep forwarding these lame PR pieces for Greenpeace?

  1. jmonty12

    Joined: Dec 1969


    please stop

    Please, please stop giving Greenpeace more attention.

  1. ElectroTech

    Joined: Dec 1969


    Green Peace Relevant?

    At one time, I applauded Green Peace for some of their activities but they are completely off my radar now. They seem to attack everything and anything and seem to prefer that mankind didn't exist.

    My preference is that Green Peace would cease to exist.

  1. JackWebb

    Joined: Dec 1969


    Not quite irrelevant

    Greenpeace is the severe form of psychosis however I don't think they are all that far from those taking over US government shortly.

  1. mycintosh

    Joined: Dec 1969


    Greentards wont be happy

    ... even when Computers were made out of chicken p*** and would emmit nothing else besides baby farts.

    I wonder if THEY use computers to write such sick PR

  1. eldarkus

    Joined: Dec 1969


    the only..

    only reason I clicked on this was to post that I could care less what Greenpeace thinks. Didnt even read the article!

  1. Mr. Strat

    Joined: Dec 1969


    f*** 'em

    Who gives a s*** about what these eco-socialists think? They won't be happy until we're wearing loincloths and trading seashells.

  1. mike3k

    Joined: Dec 1969


    ignore them

    Don't even give them any attention. Maybe if everyone ignores them they'll get tired of bitching and go away.

  1. elroth

    Joined: Dec 1969


    re: JackWebb

    "Greenpeace is the severe form of psychosis however I don't think they are all that far from those taking over US government shortly."

    Yeah, the neocons who've been running the country the last 8 years have done such a good job. We should give them more years in power so they can complete their vision: bankrupting the U.S., decimating our military, and letting polluters run wild.

  1. pdxdude

    Joined: Dec 1969


    quit it

    Quit reporting on greenpeace propaganda! They're not newsworthy. They're not impartial. They're not relevant. Just stop!

    You may as well keep us up to date on what the crazy guy sitting next to you on the bus has to say. You're just encouraging them to spew out more self-serving c***.

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