AAPL Stock: 118.03 ( -0.85 )

Printed from

Black Friday to have 'aggressive' Apple pricing

updated 10:40 am EST, Wed November 26, 2008

'Aggressive' Black Friday

Apple is likely to cut its prices more heavily than usual during this year's Black Friday event, says Kaufman Bros. analyst Shaw Wu. Wu observes that while Apple typically puts goods on sale at a 5 to 10 percent discount on Black Friday, this year may see cuts as high as 15 percent on everything, including Macs, iPods and miscellaneous accessories. The information is said to be based on checks with both suppliers and distributors.

Sales are already said to have taken effect at third-party vendors such as Amazon and Best Buy, which are believed to be taking the hit themselves, on the assumption that Apple buyers typically pick up a host of accessories such as cases and cables. Wu agrees, however, with reports indicating that some Apple Stores are choosing to price-match.

The analyst also argues that investors should not worry too much about the effect of Black Friday, since it is not only likely to be a response to a poor economy, but already factored into margin predictions for the December quarter of 30 to 31 percent. Wu in fact says that Kaufman is sticking with a forecast of 31.5 percent in gross margins, on the basis that pricing for components -- including key items such as panels and memory -- has continued to slide.

Revenue for the quarter is expected to be $10 billion, producing $1.47 in EPS. The consensus view is said to be $10.1 billion with a $1.43 EPS rating.

by MacNN Staff



  1. macjockey

    Joined: Dec 1969


    what suppliers?

    And what suppliers and distributors would that be? since Apple makes all these products, the retail stores don't buy from a middle man.

  1. tortenteufel

    Joined: Dec 1969



    This guy must have a crystal ball...

  1. Feathers

    Joined: Dec 1969


    I'm so excited..

    Gee...15% up from 5%...I'm so happy I just peed myself...not!

  1. WiggyWack

    Joined: Dec 1969


    MMS update?

    Looks like they'll update your iPhone for MMS, too! And free Final Cut Studio 2!

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented