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Apple Stores to begin price-matching competitors?

updated 03:55 pm EST, Tue November 25, 2008

Apple Store price matching

Apple has taken further action to boost sales in its own retail stores by allowing managers to match the prices offered by competitors, according to ifoAppleStore. The stores have previously prohibited staff from approving certain deals, but a report alleges an internal announcement defining a policy for pricing flexibility. The rules are said not to be completely open however, as customers will be required to show proof of dealers' discounts.

Best Buy has temporarily reduced its prices on several Macs, with $150 being taken off the 2.4GHz MacBook, and $100 being removed from the 2.0GHz model. Several other resellers run regular discounts on Apple products.

If the report is accurate it will mark a change in Apple's retail business model, which has traditionally held to a steadfast pricing schedule, with the exception of Black Friday. The feeble economy could be contributing to a strategy change though, as a necessary move to woo hesitant customers.




by MacNN Staff

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Comments

  1. lamewing

    Joined: Dec 1969

    +2

    it is about time

    It is about time considering Apple is in the process of removing their student discounts. The ipods used to have a student discount, not any longer. Now the new Mac laptops have had the discount reduced.

  1. webraider

    Joined: Dec 1969

    +2

    I didn't know

    That Apple has stopped education pricing. When I got the education website of the online store, Every item available is still discounted. As far as walk-in education pricing, the Stores in New York City have never offered it. They've always directed me to the website.

  1. Guest

    Joined: Dec 1969

    +1

    Education pricing:

    Education pricing is still available.

    If you go to the brick-and-mortar store, they will have you place the order through the Apple Store website (education section), but you will be able to walk out with your product in-hand (assuming you order the product as-is, and don't make any fancy modifications beyond adding some extra RAM).

  1. Fast iBook

    Joined: Dec 1969

    +1

    They are not in...

    They are not in the process of removing student discounts, simply adjusting them to remain profitable on low margin items.

  1. SirCastor

    Joined: Dec 1969

    +1

    This is absurd

    Apple requires it's products to be sold at a certain minimum by resellers. Ever noticed how the cheapest an Apple product gets is around $5 off? It's because a reseller will lose it's resale certification if it dips below that. BestBuy must have more weight to throw around than the little guy. They're going to be price matching against their own resellers. The only case where this might be beneficial is in software, but I imagine that's sold at MSRP anyway...

  1. Guest

    Joined: Dec 1969

    +1

    Varialbe .edu pricing

    If you will remember several years ago, Apple's education pricing ran around 6% off across the board. This offered some nice deals, but does cut in to the bottom line.

    They now provide variable discounts, depending on the product, it's popularity, and it's cost range.

    While this may be discouraging to you, I have found that the students I work with (high school) are not short of cash to purchase iPods, iPhones, and iPod Touches. So much so, that they can usually afford these items, but cannot pay for their schooling between electronic devices, high-end clothing, gaming consoles, Starbucks runs, etc.

  1. SirCastor

    Joined: Dec 1969

    -1

    This is absurd

    Apple requires it's products to be sold at a certain minimum by resellers. Ever noticed how the cheapest an Apple product gets is around $5 off? It's because a reseller will lose it's resale certification if it dips below that. They're going to be price matching against their own resellers.
    The only case where this might be beneficial is in software, but I imagine that's sold at MSRP anyway...

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