The identity of TeliaSonera's MMS application for the iPhone may have already been revealed, an announcement hints. Mobispine has announced the creation of what it calls the "world's first true MMS for the iPhone;" critically, the software relies on the actual MMS protocol instead of a substitute, such as a text message with an embedded URL. The company is also based in Sweden like Telia, and is marketing the app as "white label" code, with the aim of having cellular carriers impose their own branding on it.

The absence of MMS has been one of the key complaints about the iPhone, given its presence on numerous other devices. The Mobispine app is custom-tailored to the iPhone, featuring the ability to send a message using the phone's built-in contact information. Users can also choose to attach an image from their library, or take a new photo from within the program.