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Apple launches new Web-based Get a Mac ad

updated 09:30 pm EST, Thu November 13, 2008

Internet Get a Mac ad

Apple has launched its latest Get a Mac ad that highlights a customer satisfaction survey, as featured on sites such as CNET.com and NYTimes.com. John Hodgman, playing the role of PC, starts off by noticing the results of a customer satisfaction survey. He walks off the screen and tries to change the results, despite resistance from the Mac character played by Justin Long. After PC points out that customer service is now dropping, the final screen shows that Mac ranks number one in an American Customer Satisfaction Index survey.

The ad is another stab at Microsoft, following suit with other Get a Mac ads that poke fun at the Vista operating system. The most recent television ads suggested that Microsoft foolishly spent $300 million on an ad campaign instead of putting the money toward fixing the problems with Vista. The "V Word" commercial also brought attention to Microsoft's choice to remove the word "Vista" from its own I'm a PC ads.

Although the customer satisfaction ad was still directed at Microsoft, it finally related back to Apple's own product. The company chose to focus on Vista attacks with the recent Television run, without mentioning the benefits to Mac systems. The new campaign could signal a shift away from mudslinging and back to a focus on Mac.







[Images from CNETM]




by MacNN Staff

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Comments

  1. MiMiC

    Joined: Dec 1969

    +2

    Very Cool

    Now that's taking ads to the next level!!

    Um, why is it not on this site???

    (._.)

  1. MisterP

    Joined: Dec 1969

    0

    Re: Very Cool

    Preaching to the converted!

  1. dynsight

    Joined: Dec 1969

    -1

    Not really, MisterP

    The last few ads were Vista and Windows Bashing... they were somewhat humorous, but didn't tell me why I should be an Apple user.

    Now the ads are back to touting some advantages. Even though the Apple "framework" is somewhat restricting, they do try to put the customer experience first and foremost.

    Glad to see the ads focus on the Apple positives insteac of the "PC" negatives.

  1. ZinkDifferent

    Joined: Dec 1969

    +1

    MacNN, wrong again!

    You'd think the dorks from MacNN would at least watch the adverts they describe?

    "After Mac points out that customer service is now dropping"

    In the advert, PC Climbs up, breaks the needle showing high customer satisfaction, and manually holds it at the lower point of the gauge, while he, PC, exclaims that customer satisfaction is dropping.

    What is the point of 'reporting' when 50% of what MacNN 'reports' on is simply erroneous (that's a big word meaning 'wrong', MacNN editor!)



  1. syzygi

    Joined: Dec 1969

    0

    Cute

    I love these guys. So seriously, why didn't M$ spend the $300 million to fix the problems for their Vista customers?

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