updated 09:30 pm EST, Thu November 13, 2008
Internet Get a Mac ad
Apple has launched its latest Get a Mac ad that highlights a customer satisfaction survey, as featured on sites such as CNET.com and NYTimes.com. John Hodgman, playing the role of PC, starts off by noticing the results of a customer satisfaction survey. He walks off the screen and tries to change the results, despite resistance from the Mac character played by Justin Long. After PC points out that customer service is now dropping, the final screen shows that Mac ranks number one in an American Customer Satisfaction Index survey.
The ad is another stab at Microsoft, following suit with other Get a Mac ads that poke fun at the Vista operating system. The most recent television ads suggested that Microsoft foolishly spent $300 million on an ad campaign instead of putting the money toward fixing the problems with Vista. The "V Word" commercial also brought attention to Microsoft's choice to remove the word "Vista" from its own I'm a PC ads.
Although the customer satisfaction ad was still directed at Microsoft, it finally related back to Apple's own product. The company chose to focus on Vista attacks with the recent Television run, without mentioning the benefits to Mac systems. The new campaign could signal a shift away from mudslinging and back to a focus on Mac.
[Images from CNETM]