updated 09:10 am EST, Tue November 11, 2008
iTunes Store movie sales
Apple has introduced a new discount option in the iTunes Store, found within the Movies section. Joining the company's $0.99 Rental of the Week option, the company is now selling a Movie of the Week for $5, along with nine other movies priced at the same cost per title. The debut Movie of the Week is James Cameron's Terminator 2; some other $5 movies include Total Recall, The Karate Kid and St. Elmo's Fire.
The option parallels a $5 Album of the Week music section, which this week features artists such as Beyonce, The Clash, Miles Davis and Mazzy Star. The movie offer may be meant to bolster mediocre video sales, which have traditionally lagged behind the money brought in from audio. The iTunes Store has not brought in dramatic amounts of money as a whole, though this may be changing with the advent of the App Store.