updated 10:35 am EST, Mon November 10, 2008
iPhone Shazam, Loopt ads
Apple has posted two new TV ads for the iPhone, continuing the theme of tis Dilemmas ad, which promotes the usefulness of software from the iTunes App Store. The first of the ads mentions Shazam, which lets people identify songs playing on the radio (or elsewhere) using the iPhone's built-in mic. It is then possible to jump straight to buying a track or album from the Wi-Fi Music Store.
The second TV spot describes Loopt, a social networking app which lets people track the location of friends via GPS. Aside from pinpointing nearby people, the software also lets users share messages and status updates, and like many otheriPhone apps, call someone directly without signing out. Loopt is not unique to the iPhone however, being present on other devices such as BlackBerries.