updated 11:45 am EST, Tue November 4, 2008
'Dilemmas' iPhone ad
Apple has posted a new TV ad online, simply referred to as "Dilemmas." The ad promotes use of the iPhone in "solving life's dilemmas," mainly through the help of the various apps sold on the App Store. The commercial specifically highlights Wanderspot's Urbanspoon app, which uses GPS tracking to locate nearby restaurants, and the iPhone's motion sensor to allow random selection through shaking. The app is a free download, but outside of the United States has a limited database of major cities.
The App Store has proven a lucrative venture for both Apple and its most popular developers, generating substantial income with comparatively minimal overhead. It has received criticism for prohibitive rules however, which bar not only offensive or infringing apps, but anything which Apple may perceive as competition. Opera recently uncovered the existence of an iPhone version of its Opera Mini browser, which it cannot submit to the App Store due to the existence of Apple's built-in Safari browser.