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Amazon intros Frustration-Free Packaging initiative

updated 05:15 pm EST, Mon November 3, 2008

Amazon revamps packaging

Online retailer Amazon on Wednesday announced it will launch what it calls Frustration-Free Packaging in an effort to help customers free their newly purchased products from their packages. The first products Amazon will focus on include ones enclosed in hard plastic clamshell cases and ones secured with plastic-coated wire ties. In the US, 19 products with such packaging will begin shipping from partnering manufacturers that include Fisher-Price, Mattel, Microsoft and Transcend. Not only will the new packaging ease the pains of getting products out, it will also be easier on the environment, as there will be less of it.

As an example, one of the first products to ship with Frustration-Free Packaging, the Fisher-Price Imaginext Adventures Pirate Ship, has eliminated 36 inches of plastic-coated wire ties, more than 1,500 square inches of printed inserts and about 36 square inches of printed folding carton. In addition, the new package is fully recyclable. Memory cards will also now ship in envelopes rather than larger cardboard boxes, and not include the molded plastic package as in years past.

Amazon will expand the initiative to its international sites starting early next year.

by MacNN Staff



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