updated 08:55 pm EDT, Wed October 29, 2008
Mac PC Viral Video
In the ongoing competitive ad campaign battle between Microsoft and Apple, the recent "Get a Mac" ads have achieved nearly 70 percent of the "I'm a PC" online views, according to Visible Measures viral video research that compared numbers only from the first week after each launch. The Apple ads achieved twice as many placements with distinct URLs than the Microsoft campaign in the same period of time.
The research compared the "I'm a PC" ads with the recent Apple campaign that focused on Microsoft Vista, which included the "Bean Counter," "V Word," and "Bake Sale" ads. The placement performance showed that more people have been promulgating Apple's commercials onto blogs, news outlets, or other websites. Visible Measures did point out, however, that Microsoft's Seinfeld/Gates ads exceeded the performance of the recent campaigns from both companies.
Despite the findings of the research, it is still difficult to gauge what impact either campaign has had for the companies. Microsoft has been criticized for its previous series that included Gates and Seinfeld featured in particularly long commercials that completely avoided any talk of Microsoft products.
Apple hasn't taken the high road either with its ads that focus primarily on attacking Vista and implying that Microsoft foolishly spends money on advertising while ignoring the problems with its operating system. The money-related Mac ads were a reference to the $300 million that Microsoft is believed to have spent on its television commercials.