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Blip.tv finds way to bring ads into iTunes videos

updated 09:10 pm EDT, Tue October 28, 2008

iTunes video ads

Blip.tv has developed new ways to serve ads in video files that are downloaded from iTunes or other sources, according to TechCrunch. Many people watch videos that stream from websites, which may include real-time targeted ads that are tracked when the user navigates to the linked page. When the files are downloaded, however, they present a unique set of challenges for advertisers. Downloaded videos have lacked the refreshing and tracking capabilities that are available on Flash or Silverlight content.

Blip.tv has taken a different approach and found a way to dynamically integrate ads into videos. The company can place pre-roll, post-roll, or overlay ads from DoubleClick into iTunes videos, while still including hyperlinks for tracking when a user clicks on the ad. Although the tracking only works when the file is viewed from within iTunes, Blip.tv estimates the dynamic content to be viewed 50 to 75 percent of the time.

For the files that end up being watched on iPods or Apple TV, the initial ad is still contained in the video. The company allows advertisers to target particular demographics by matching campaigns to the type of content the viewer is watching. Blip.tv claims to have already experienced success with the format when it inserted Puma ads into golf shows geared for females. The next step in the technology would be to bring the dynamic ads to any media player that has an internet connection, such as the iPod touch.




by MacNN Staff

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Comments

  1. scottnichol

    Joined: Dec 1969

    +1

    yeah, but...

    ...i don't want to watch ads in videos i've purchased!

  1. danangdoc

    Joined: Dec 1969

    -2

    NFW!

    I will no longer purchase videos from Apple if this is true. I'm paying so I don't have to watch ads. If Apple allows this then they're dicks. The first time this happens will be the last for me. I'll just get them elsewhere and Handbrake them as needed.

  1. horvatic

    Joined: Dec 1969

    0

    Hopefully someone will

    Hopefully someone will make an add blocker which will put blip out of business. I purchase videos to watch what I want, not advertising! If I want to watch ads I can watch TV.

  1. horvatic

    Joined: Dec 1969

    +1

    Apple, don't do it!

    Apple, please don't agree to this. Everyone will go back to purchasing DVD's or watching TV. Enough with the advertising already!

  1. testudo

    Joined: Dec 1969

    -1

    um

    Did it occur to you that this kind of thing would come at a reduction (if not outright removal) of cost, which some may be willing to do? Oh, right, YOU don't want it, so Apple shouldn't consider it...

  1. stainless

    Joined: Dec 1969

    +2

    FACT vs FICTION!!!

    Folks,

    FACT: Blip.tv and Apple are NOT working together.
    FICTION: Apple is going to allow ads on the videos.
    FACT: Blip has found a "hole" that will more then likely sealed up shortly.
    FICTION: All you video belongs to us.
    FACT: Blip is claiming this "hack" applies to more then itunes but lacks naming them.
    FICTION: Blip can access your itunes and place ads on them.

    Re-read the article... This is similar to Real claiming that their software will re-encode itunes files to allow them to be placed on any MP3 player. Yes, their software did for all of about two months before Apple fixed the 'hack' that Real used. Blip.tv DOES NOT have access to iTunes, Apple, or your computer. So stop stressing folks, it is just marketing hype to get you to recognize them.

    Ciao bella

  1. stainless

    Joined: Dec 1969

    +1

    Further clarification...

    Folks,

    After doing more probing around for facts on this. What blip.tv is simply claiming is being able to serve the ads for any videos that is served from itunes that is NOT hosted on/by Apple. So what does this really mean!? Simple, it means that any PODCAST (video based of course) hosted by Blip.tv could contain advertisement, and that's it.

    So to recap; No advertisement in purchased or free music videos, previews, TV shows, movies (standard or HD), etc. BUT it does mean that advertisement MIGHT show up in some videos PODCAST only, if the podcaster host their videos on blip.tv.

    Ciao

  1. csimon2

    Joined: Dec 1969

    0

    Re: Hack

    This isn't even a "hack". Its just a way for ads to be dynamically placed into archived videos. What's new about this is that like with streaming video, if you download a video from a service which supports their ad insertion (there is no mention that Apple is planning to support this; the iTunes reference was just to point out that this could be used by services such as iTunes to make it more "Hulu"-like), then one time you view the video, you would get one type of ad, and the next time you view the same video may get a different ad. But Blip.tv has no intention of "hacking" your already downloaded files and inserting a virus into the movie.

    And to those who don't want Apple to use this... I say bring it on! Think about it, if this really does work well with iTunes videos, then the studios and networks would be much more likely to allow Apple to sell more free content, or at least sell more content at lower prices. I wouldn't mind watching three or four ads if it meant I could just download an entire season (legally) of The Shield.

  1. elroth

    Joined: Dec 1969

    0

    no

    Absolutely no way. You want ads, go to somewhere other than iTunes. Jobs would be nuts to let ads be added to iTunes content.

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