updated 09:25 am EDT, Mon October 20, 2008
Apple targets Vista ads
Apple has released new "Get a Mac" TV ads in an attempt to counter recent Microsoft efforts at boosting the public image of Windows. In the first of the ads, which are now available online, PC (John Hodgman) is shown setting aside a large portion of money for advertising, and a tiny portion on fixing Windows Vista. When Mac (Justin Long) points out that the Vista money is not enough, PC admits this and shifts it all over to the advertising pile.
The second ad, "V Word," has PC explaining that he will no longer use the word "Vista," preferring to censor it with a large red button. The ad makes reference to Microsoft's omission of its latest OS from TV advertising, where it opts for the words "Windows" or "PC" instead. Microsoft took flak for its series of Jerry Seinfeld ads, which did not even mention Microsoft's products directly.