RSS RSS Twitter Twitter
macnn

10/20/2008, 9:25am, EDT

Monday, October 20th

Apple targets Vista ads in new Get a Mac campaign

Apple has released new "Get a Mac" TV ads in an attempt to counter recent Microsoft efforts at boosting the public image of Windows. In the first of the ads, which are now available online, PC (John Hodgman) is shown setting aside a large portion of money for advertising, and a tiny portion on fixing Windows Vista. When Mac (Justin Long) points out that the Vista money is not enough, PC admits this and shifts it all over to the advertising pile.

The second ad, "V Word," has PC explaining that he will no longer use the word "Vista," preferring to censor it with a large red button. The ad makes reference to Microsoft's omission of its latest OS from TV advertising, where it opts for the words "Windows" or "PC" instead. Microsoft took flak for its series of Jerry Seinfeld ads, which did not even mention Microsoft's products directly.


Filed under: Apple
Other story tags: Microsoft, Vista, Windows, TV, advertising

, , 8comments, del.icio.us, slashdot, digg, buzz , Twitter



8 comments
Reader Reactions (Please use <i></i> for italic text)

subscribe to comments
for this article




Expand All
   Global Settings

Genius

12
10/20, 9:59am, EDT

The just blew away $300 million Microsoft dollars with one ad. Well done!

Fresh-Faced Recruit
Joined Aug 2001
User is offline

Unnecessary

2
10/20, 10:21am, EDT

Maybe it's just because I'm an Apple die-hard, but those "I'm a PC" ads are intolerably lame. The actors come across as so defensive and snarky, especially in the earlier ads. "I have a beard." "I wear a headband." Who friggin' cares. It's like MS took a page out of Apple's playbook of unsuccessful ads before Apple finally got around to telling people about the benefits of the actual product.

"I'm a human being. Not a human thinking or a human doing, but a human being." W.T.F.???

Fresh-Faced Recruit
Joined Aug 2006
User is offline

Vista

2
10/20, 10:25am, EDT

I am a Mac User since about 2000 and prefer OS X and Apple Software to Microsoft. So please don't jump all over me....

Vista is pretty good. I am running it with VM Ware fusion on a dual quad core MacPro Workstation with six GB of memory (3.5 allocated for virtual guest).

Vista runs fine. There are things I like about it (their version of dashboard, start menu, some control panel access,) and some things I don't like (most of the control panel, constant intrusiveness in day to day activity, still obscure error messages) but the experience is not bad. Office runs fine (even hogs like Visio and Project). Visual studio 2005 and MS Sql server desktop also run well.


I also have a similar guest running on my 2GB Core Duo macbook pro, and Vista is a bit sluggish. This is by no means a "weak" computer (2.16 GHz) but there is a noticeable lag in software performance, particularly in programs listed above (also when using Netlix view now, which is very nice on the macpro, but unusable on the macbook). I allocate about 1.25 GB memory to the virtual guest.

My non scientific conlusion- If your software is recent and well written, and your system is also fairly powerful, you should have no problem. M$ got themselves in trouble early on by "certifying" underpowered machines to run Vista. I think once you get over the hardware hurdle, Vista is a good OS.

Note: I run ubunto as well on both systems, and it runs very quickly on both. I do extensive work in Photoshop and Illustrator, but do not have a windows version to compare.

Just my comments.

Fresh-Faced Recruit
Joined May 2005
User is offline

Being

6
10/20, 10:30am, EDT

Yes, Malax, that last saying does make no sense. Being is nothingness (pun intended). Dogs, cats, sponges, amoebas are "being." Personally, I would rather be Doing and Thinking.

He should say I am more than a human being, or human doing, or a human thinking, ....I am a human creating (or some other such nonsense).

Fresh-Faced Recruit
Joined May 2005
User is offline

Safari broken again

-4
10/20, 1:38pm, EDT

The link (www.apple.com / getamac / ads /) works in Firefox, but not in Safari.. gives me a 'invis.gif 1x1' file.. no content..

Forum Regular
Joined May 1999
User is offline

Keep it up Mac!

3
10/20, 4:43pm, EDT

both ads are winners in my book! Great as always Mac!

Fresh-Faced Recruit
Joined Oct 2008
User is offline

animals smart

2
10/20, 4:58pm, EDT

"Dogs, cats, sponges, amoebas are "being." Personally, I would rather be Doing and Thinking."

Most animals I know are smarter than most people I know.

Fresh-Faced Recruit
Joined Nov 2003
User is offline

@dynsight

0
10/23, 9:53am, EDT

Good comments. I use XP at work on an old old Dell. It runs. ............... mostly......................... most of the time.

:-) But I use a MacBook as a backup and for on the road. It runs much better.

What pickles me is these MS trolls that get paid to wander the web putting dumb comments about how Apple is bad. No real proof or issues (or if issues, they usually are stupid ones).

Just a thought.
en

Fresh-Faced Recruit
Joined Sep 2007
User is offline
Your Comments

In order to post comments: If you are a registered member, please login with your MacNN Forums username and password otherwise please uncheck the checkbox below.


Registered Member?
macnn forums login:

macnn forums password:

Not a member of the MacNN forums? Register now for free.

RSS Feeds

Have the latest content delivered to your desktop via RSS. Use the links below to get access to a specific blog, news, or reviews feed.



  MacNN -all

  MacNN Reviews

  MacNN Podcasts

  iPodNN

  Electronista

  Left Lane News
Want To Sell Your Laptop? Any Condition - receive Top Cash. Get an instant quote. Free shipping www.CashForLaptops.com

Internet Marketing School - 100% Online: Master SEO, SEM, E Commerce, Media & More with a U of San Francisco Certificate.

Buy from The Apple Store, iTunes.com, Amazon.com, TechDepot, OfficeDepot, Computers4Sure, or donate.