Brightpoint makes deal with Apple to distribute iPods
updated 01:25 pm EDT, Fri October 17, 2008
Brightpoint Apple deal
Brightpoint, a cell phone distributor in Australia saw its shares rise 51 cents on Thursday after it announced its plans to begin distributing iPods. According to a report, this deal could give Brightpoint an opening for a wider relationship with the iPhone maker. Oppenheimer & Co. analyst Ittai Kidron stated that he believes this is the beginning of a broader relationship between the two companies that will in fact see it expanding to include the iPhone and not specifically to Australia but to other regions as well.
The agreement will also see Brightpoint distribute iPod accessories to authorized Apple dealers across Australia. The analyst added that this distribution deal offers Apple exactly what it needs, "direct and quick access to the handset distribution chain."
