updated 11:15 am EDT, Fri October 17, 2008
Apple 2008 green report
Apple CEO Steve Jobs has issued a new summary letter, describing the company's environmental efforts during 2008. The letter is divided into three different topics, beginning with toxins. Jobs notes that the company has promised to eliminate PVC and brominated flame retardants (BFRs) from all hardware by the end of 2008, and that while this has proven difficult, it has so far removed the chemicals from "thousands" of components. Apple is said to be in the final stages of developing and approving PVC-free power cords.
Regarding mercury and arsenic, Jobs comments that the MacBook Air was the first computer to ship without the former in its backlighting, or the latter in its glass. The newest iPods and iPhones omit mercury from their displays, as well as all PVC and BFRs, and the updated metal and glass MacBooks are said to use only LED displays. The reduction of chemicals may be attributable to continual publicity by activist groups such as Greenpeace.
In terms of recycling, Jobs claims that Apple's takeback programs have "grown dramatically," as evidenced by a 57 percent increase in recycling volume during 2007 to reach 21 million pounds. Takeback options are said to exist in 95 percent of the countries in which Apple operates.
Jobs adds that the company is approaching carbon pollution issues "at a product level," because it believes that this will help people "make informed decisions about their own carbon footprint and how to reduce it." It is however said to be publishing data for all stages in a product's lifecycle, beginning today, through a Product Environmental Reports section on the Apple website. Figures are available on energy efficiency, product and packaging materials, and greenhouse emissions.