toggle

AAPL Stock: 108.81 ( + 2.07 )

Printed from http://www.macnn.com

Piper: Apple gaining in teen preferences, purchases

updated 06:50 pm EDT, Tue October 7, 2008

Piper survey Apple teens

Analyst firm Piper Jaffray recently completed a national teen survey of buying habits and preferences, and the results show Apple's lead pushing ahead even further. Of the questioned high school students, 22 percent planned on buying an iPhone in the next six months, a significant jump from nine percent in the spring survey. Eight percent already own the phone, up from six percent in the previous report. Of the students that plan on buying a mobile phone, 33 percent named the iPhone as their choice.

The iPod market share has still shown growth, now to 84 percent from 82 percent from last year. The dominance of iTunes amongst teens that legally download music has been more substantial, with 93 percent using Apple's store, up from 79 percent last year.

This is welcome news for a company that has been battered in the stock market recently, as several other analyst firms have downgraded their price targets due to general fears of the potential effects of tightening consumer spending on electronics. Piper has maintained its buy status, however, based on the belief that Apple has positioned itself well for the downturn, compared to its competitors that might not be so well prepared.

Investors have been particularly nervous recently, even driving the stock price down amid a false report that CEO Steve Jobs had suffered a major heart attack. AAPL has traded at record 52 week lows both Monday and Tuesday, although many of its competitors currently face similar stock market woes.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lackin ...

Epson WorkForce DS-40 scanner

In this day and age, there's a significant amount of pressure to go paperless, and downsize the amount of things that one collects ov ...

toggle

Most Commented