AAPL Stock: 118.09 ( + 0.06 )

Printed from

MS interest piqued over Yahoo-AOL deal, may bid again

updated 11:55 pm EDT, Mon September 29, 2008

MS wants Yahoo and AOL

Despite meeting steadfast resistance from Yahoo executives, Microsoft is reportedly examining another purchase attempt should Yahoo acquire AOL, according to Macworld. The news comes as analysts estimate Yahoo's stock could drop from $19 to $14, should information regarding Google's advertising department getting cold feet about their ad deal prove true. Google is concerned about anti-trust allegations, considering Google and Yahoo's combined dominance of the online advertising market.

The main reason for the potential drop in stock price is due to investor irritability. Many investors feel that Yahoo's business strategies are insubstantial, failing to direct the company in a successful direction. This, in turn, would inspire Yahoo to more closely examine mergers out of desperation.

Yahoo has already furthered talks with Time Warner over the purchase of AOL, especially since investor Carl Icahn joined Yahoo's board, urging the company to formulate a deal with another company.

The combination of Microsoft, AOL, and Yahoo would net Microsoft 25 percent of the online advertising market, versus Google's 65 percent. It would not be without its potential problems, however, since Microsoft's dominance in display advertising could land it in a similar circumstance to the current Yahoo and Google situation.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented