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Rumor: Apple TV being replaced Tuesday?

updated 05:45 pm EDT, Mon September 29, 2008

Apple TV may be done

The Apple TV may be up for replacement, since Apple recently sent an email asking stores to destroy documentation and displays for the product, with a webcast to follow on Tuesday, an anonymous Apple reseller tells TUAW. An email supposedly sent to authorized resellers details that they must pull all Apple TV material, to send back to Apple with a September 30th deadline, at 5pm. The notice also mentions a "kick off," somehow related to the webcast.

While some rumors point to the webcast as the introduction of a replacement device, or a potential combination unit with the Mac mini, further information could indicate that the displays are merely being refreshed. It is odd, however, for Apple to pair a broadcast event with a simple documentation change.

by MacNN Staff





  1. bjojade

    Joined: Dec 1969


    No indication for new.

    We were told to continue to display the AppleTV, just not the display and the loops that we had as demos.

  1. chas_m



    At last

    the "product transition" we were promised in the conference call. It's Apple TV mk II! Yay!

    Comment buried. Show
  1. HombrePhaty

    Joined: Dec 1969


    C'mon Apple

    C'mon Apple. Get this right. You have had more than your share of missteps in your history. Yes, you do design and user-experience better than anyone, but Thin is not the only thing that matters. Price matters too. If you're not gonna give us a cheap tower, at least put desktop components in the Mini. Combine the Mini with Apple TV and start really selling computers. You said you were coming after Dell, but you're not anywhere near their revenue or marketshare. Go ahead and sell some computers. Thanks.

  1. SamGuy

    Joined: Dec 1969



    It was a seperate, unrelated email that mentioned a "FY09 Kickoff" Webcast"The apple tv demo loops were supposed to be deleted by July 30.

    Comment buried. Show
  1. Guest

    Joined: Dec 1969



    I have had it with Apple. I am thinking of ditching the entire products themselves. They are essentially "choked" systems with all their marketing ploys that they deliver. Truth about Apple.... hey that will be my new boycott Apple slogan :) Point is F**K Apple for now... Time to build me a PC after 15 long years!

  1. GORDYmac

    Joined: Dec 1969


    Fingers Crossed

    The thing has been out over a year now. While I love it, an update is welcome, and will surely come with more space, beefier hardware, and an update to the OS. I mean, it's about time. I'll gladly move my current box to the bedroom, and purchase an updated AppleTV immediately.

  1. McDave

    Joined: Dec 1969



    If building PCs is what switches you on why are you with Apple in the first place? The other market is for people who want to tinker. The rest of us just want kit that works (and the PC products don't). McD

  1. dbergstrom

    Joined: Dec 1969


    What's to upgrade?

    Bigger hard drive? Why, when Take 2 software seamlessly interfaces with content stored all over the network?

    Faster processor/graphics? Why, when the box already handles 720p flawlessly (and 1080 content would take years to download)?

    Other than making it have real input options so that you can do e-mail/run a browser, I fail to see any hardware upgrades that would significantly improve the AppleTV.

    Comment buried. Show
  1. macuserssmelllikebum

    Joined: Dec 1969



    hahaha, "It's perfect!" You guys are such losers. The next greatest thing to ZuneTV is your Apple TV BS.

  1. csimon2

    Joined: Dec 1969


    AppleTV is an Appliance

    People have to remember that the AppleTV is an appliance, not a computer. Unfortunately, the platform is essentially "locked" for quite a while. While I can see bigger hard drives, updated scaling, new software, and lower prices, upgrading the video chipset and CPU would indicate that Apple truly does not understand what market they are in with the aTV.

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