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'I'm a PC' ad pictures made on a Mac

updated 10:10 pm EDT, Mon September 22, 2008

Im a PC pics made on a Mac

Several photographs posted on Microsoft's website from its 'I'm a PC' ads were made on Macs, according to Flickr member LuisDS. A look at the metadata from the "stereotyped PC user" photo revealed that its creation software was Adobe Photoshop CS3 for Macintosh. Ad agencies undoubtedly use a variety of products and operating systems for creating material, even if it happens to be from a competitor of their client. There is extra attention on Microsoft's ads, however, because they are clearly focused on defending its image against Apple's commercials.

The 'Get a Mac' ads have repetitively criticized the Vista operating system, suggesting it is complicated and problematic, in a time when many users have been downgrading back to XP. Apple goes a step further by making a stereotypical comparison of users, with Mac representing young, hip, intelligent people and Microsoft as out of touch and without style.

The $300 million campaign has received considerable criticism recently. The first "stage" with Seinfeld and Gates did not address any products or issues, and even the second stage of 'I'm a PC' that could have delved into the operating system instead fell back to defending the company against Apple. Microsoft has replaced the Mac-created images on its website with copies that were processed with Windows Photoshop.


[Image courtesy of: LuisDS]




by MacNN Staff

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Comments

  1. Guest

    Joined: Dec 1969

    +1

    of course

    even though it doesn't matter that the images were created on a Mac, MS went through all the images and wiped out this fact by resetting the EXIF data on the images.

  1. rtbarry

    Joined: Dec 1969

    +4

    classic revisitation...

    ...guess which platform the windows logo, and most of its packaging, was developed on...?

    (hint: not Windows.)

  1. bezoar1340

    Joined: Dec 1969

    0

    Ha

    Ha

  1. CorDog

    Joined: Dec 1969

    +1

    Nothing New

    I worked at a printshop some years ago and we printed a lot of Microsoft's and Adobe's software boxes and they were all done on a Mac using Illustrator/Photoshop.

    It's still funny though.

  1. CorDog

    Joined: Dec 1969

    0

    Nothing New

    I worked at a printshop some years ago and we printed a lot of Microsoft's and Adobe's software boxes and they were all done on a Mac using Illustrator/Photoshop.

    It's still funny though.

  1. Monde

    Joined: Dec 1969

    +1

    Amongst other things

    PC world-Made on a Mac.

    That said the CS suite works, more or less the same on both platforms, discounting the twice daily crashes of CS3 on Windows.

  1. Monde

    Joined: Dec 1969

    0

    Amongst other things

    PC world-Made on a Mac.

    That said the CS suite works, more or less the same on both platforms, discounting the twice daily crashes of CS3 on Windows.

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