updated 10:10 pm EDT, Mon September 22, 2008
Im a PC pics made on a Mac
Several photographs posted on Microsoft's website from its 'I'm a PC' ads were made on Macs, according to Flickr member LuisDS. A look at the metadata from the "stereotyped PC user" photo revealed that its creation software was Adobe Photoshop CS3 for Macintosh. Ad agencies undoubtedly use a variety of products and operating systems for creating material, even if it happens to be from a competitor of their client. There is extra attention on Microsoft's ads, however, because they are clearly focused on defending its image against Apple's commercials.
The 'Get a Mac' ads have repetitively criticized the Vista operating system, suggesting it is complicated and problematic, in a time when many users have been downgrading back to XP. Apple goes a step further by making a stereotypical comparison of users, with Mac representing young, hip, intelligent people and Microsoft as out of touch and without style.
The $300 million campaign has received considerable criticism recently. The first "stage" with Seinfeld and Gates did not address any products or issues, and even the second stage of 'I'm a PC' that could have delved into the operating system instead fell back to defending the company against Apple. Microsoft has replaced the Mac-created images on its website with copies that were processed with Windows Photoshop.
[Image courtesy of: LuisDS]