updated 12:00 pm EDT, Fri September 19, 2008
Apple: 1M NBC downloads
Over 1 million downloads of NBC programming have been made at the iTunes Store since September 9th, according to Apple. The return of the TV network to the US iTunes storefront was announced during Steve Jobs' keynote address that day, and followed months of absence due to a dispute over variable pricing. Apple relented for the sake of the UK iTunes Store, however, and a limited form of variable pricing is now in effect in the US, with HD shows costing a dollar extra and back-catalog episodes costing a dollar less. The scheme is not exclusive to NBC.
The Hollywood Reporter writes that sales of NBC shows may in fact be critical to the iTunes Store, as approximately 30 percent of its best-selling episodes and season passes are aired and/or produced by NBC Universal. Of these, Heroes, The Office and Saturday Night Live are among the leaders. NBC Universal programming accounted for 40 percent of iTunes video sales prior to its earlier departure.