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Apple: 1 million NBC downloads since Sept. 9th

updated 12:00 pm EDT, Fri September 19, 2008

Apple: 1M NBC downloads

Over 1 million downloads of NBC programming have been made at the iTunes Store since September 9th, according to Apple. The return of the TV network to the US iTunes storefront was announced during Steve Jobs' keynote address that day, and followed months of absence due to a dispute over variable pricing. Apple relented for the sake of the UK iTunes Store, however, and a limited form of variable pricing is now in effect in the US, with HD shows costing a dollar extra and back-catalog episodes costing a dollar less. The scheme is not exclusive to NBC.

The Hollywood Reporter writes that sales of NBC shows may in fact be critical to the iTunes Store, as approximately 30 percent of its best-selling episodes and season passes are aired and/or produced by NBC Universal. Of these, Heroes, The Office and Saturday Night Live are among the leaders. NBC Universal programming accounted for 40 percent of iTunes video sales prior to its earlier departure.

by MacNN Staff



  1. dynsight

    Joined: Dec 1969


    Does Everyone Win?

    Well, NBC has more "viewers" and additional revenue (not sure what their cut is, though). Apple gets more downloads and increases their video presence...that is good too.

    My only issue is the draconian DRM restrictions, which is why I have been buying more and more music from Amazon

  1. TiDual

    Joined: Dec 1969


    Apple caved ? Right.

    What's this business about Apple "giving in" to NBC. It's obvious HD would cost more across the board (not variably), since load on servers is higher, etc and it's a higher quality product. That wasn't even something NBC was pushing for last year.

    Apple only offered NBC a minimal notion of "variable pricing" (old stuff is cheaper than new), so that NBC could crawl back without completely looking stupid. Even that isn't variable in the way NBC wanted: it's again, across the board pricing (old = cheap, new = normal).

    NBC totally caved, as made clear by the absence of all the silly bundling deals they wanted, and ability to price premium shows higher (independent of age).

  1. Constable Odo

    Joined: Dec 1969


    It doesn't matter...

    who caved. The content is available and viewers are satisfied. The more times iTMS is accessed, the better. Stop there for one thing and pick up a few other things. Just like a supermarket or department store. Apple still wins.

  1. Guest

    Joined: Dec 1969


    Amazon is the Best!

    Yeah, Amazon's music service rocks. I go there first always, then if I really have to, the itunes store.

    Works better, especially if you want to purchase music over multiple machines, etc.

  1. vasic

    Joined: Dec 1969


    Amazon is inconsequential

    Amazon doesn't matter, and in fact, for consumers, it may be a trojan horse. Unless iTunes/Apple completely trounces the industry, without exception or doubt, labels and studios will continue to hope that a viable competitor would make it possible for them to get it their way.

    It is of critical importance to know who won here (and it is Apple; and NBC lost). At this moment, iTunes and Apple represent consumers, since they were able to convince labels to accept minimally intrusive DRM (as opposed to PlayForSure draconian DRM designed by the labels themselves). Apple will continue to press for DRM-free music (EMI was the only bold one to accept this). Obviously, labels don't want this (don't let the Amazon deal fool you; they'll do anything only to chip away at iTunes, even if it means temporarily elliminating DRM).

    Every time we buy from Amazon, we give labels hope they'll get their way. Make no mistake; if they win, DRM will be right back, more restrictive than anything we've seen. So please, don't buy music from Amazon. Don't play into labels' hands.

  1. dynsight

    Joined: Dec 1969


    um don't get it

    Amazon has no DRM. Decent quality music, and less money.

    Despite the recent state take overs by the government, this is still a capitalist economy (I think), so is not competition good?

    Amazon is far from insignificant, and are the number 2 online seller of digital (DRM free) music.

    iTunes stuff is good too

  1. testudo

    Joined: Dec 1969


    Re: amazon is inconsequen

    No, if Apple represented consumers, they'd do the consumer friendly thing and license Fairplay to other hardware makers. That would allow your itunes content to play on any device.

    But I guess you don't care about that, since all that matters is that "Apple won!".

  1. ZinkDifferent

    Joined: Dec 1969



    So, now NBC can figure out how much they lost in the past 8 months for being morons (as usual).

    As for 'Apple Won' - yes, that IS important, as the labels are only interested in beating Apple, and then raising prices, and introducing more draconian DRM. Morons like Testudo don't understand that.

    As for licensing Fairplay to other manufacturers... Why? So the 2.6% of Zunes sitting on shelves can play iTunes music downloads? Why? With Amazon covering that portion of the market, there's no need for Apple to busy themselves with c***.

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