toggle

AAPL Stock: 98.38 ( -0.64 )

Printed from http://www.macnn.com

Report: Apple one of the fastest rising brands

updated 11:10 pm EDT, Thu September 18, 2008

Apple is a rising brand

Apple represents one of the fastest growing brands, according to a report in the Silicon Valley newspaper Mercury News. In the current feeble economy, this can be a particularly important asset. While companies with weaker brands are forced to cut their profit margins, customers will still pay more for the products that they consider top notch. In a survey earlier this year, the majority of marketers agreed that developing brands can offer some protection against a slump in the economy.

Apple's brand value increased to $13.7 billion, with the report crediting new iPods, iPhones, the MacBook Air, and Genius Bars as contributing to the forward push. Google, Amazon.com, Zara International, and Nintendo were also cited for strengthening their brands at an exceptional pace.

The research company Interbrand compared the brand's revenue, influence, and ability to sustain future revenue based on analysts' comprised reports, company information, market position, and perceived image. The biggest losers of brand value were mostly of financial companies, including Citigroup, Morgan Stanley, and Merrill Lyhcn, with significant losses from Gap Inc. and Ford Motor Co.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. elroth

    Joined: Dec 1969

    -1

    yeah

    "ability to sustain future revenue based on analys comprised ts' reports."

    Why, I said that very thing just the other day.

  1. climacs

    Joined: Dec 1969

    -1

    take that Microsoft

    you can run all the spots you want to rehab your tattered image, but until you start making a superior product, people will keep using Apple products and will always consider Apple a lot 'cooler' than MS.

    Microsoft = GM
    Apple = BMW

    Generally you drive a GM because you have to, because it was inexpensive or because the company bought it... but it's made cheaply, it's not user-friendly, it's not terribly attractive. You drive a BMW if you want to enjoy driving a quality vehicle.

    Not a perfect analogy but you get the idea.

  1. Monde

    Joined: Dec 1969

    -1

    Not sure if that is right

    BMW=Apple, MS=GM? Not far enough apart I'd say. Try MS=Yugo, then you're in the ballpark.

    The MS campaign signals a genuine worry MS has that Apple is stealing away victims (er, users) away from the Windows fold. Once switched, 99.999% would rather have a limb removed than return to the MS OS snake pit. If you don't have a quality product to sell, then simply attack the better product. Apple, in it's ads, simply uses comparison.

    People have and buy PCs out of necessity, not due to the superior product. Either their work calls for it, or they don't know the difference in user experience and go for PCs due to price point. Now that Apple's product range is in the budgetary orbit of most users, MS had to do something. So it tried to knock off Apple's OSX, poorly, and called it Vista. It behaves like a beta and is, when it runs correctly, a massive resource hog of an OS. Basically you have to upgrade to a pretty expensive PC, in order to truly make use of Vista. If you're going to have to upgrade, might as well get a Mac.

    I've relatives who use PCs. They're constantly down with viruses or having one problem or another. Not a single one has avoided serious complications for long. Not one. When talking with them, the one common thread that I take away, it they don't really know too much or care greatly about how their computer performs. To the person, their expectations are low. After all, this is how all computers behave--right? Of those who switched, the commentary is likewise similar, they often feel as if they've moved to the future. They also, wouldn't go back.

    That is what is sticking in MS's craw and boy, do I like it.

  1. DeezNutts

    Joined: Dec 1969

    +1

    Re: Not sure if that is..

    -----
    So it tried to knock off Apple's OSX, poorly, and called it Vista. It behaves like a beta and is, when it runs correctly, a massive resource hog of an OS. Basically you have to upgrade to a pretty expensive PC, in order to truly make use of Vista. If you're going to have to upgrade, might as well get a Mac.
    ------

    Where do people come up this?

    I have both a machine running vista and a Mini running leopard. Specwise, they are not that far off from each other. Core2 at 2.0Ghz. on the PC, 1.83 on the mini. Both have 2 gigs of RAM and identical (model) 100 gig 7200 SATA drives in them.

    The only big difference is the PC has a far nicer video card (Radeon X1300 128 gigs of RAM) vs. the Mini.

    Seriously the performance of both the machines is roughly the same in my experience. The mini boots faster, but like vista, Leopard really needs 2 gigs of RAM to be comfortable. Some apps seem to boot faster on the PC, and a few others on Vista but in using the two machines, they feel about equal in overall responsiveness.

    The only place I'd give leopard points over Vista when it comes to requirements is in the video department, leopard seems to be OK with a lower spec'ed card than vista.

    You don't need an expensive machine to run Vista. That is a myth. All you need is a couple of gigabytes of RAM and a decent video card, which from my experience, is the same with leopard on apple hardware if you want a smooth experience.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

toggle

Most Commented