AAPL Stock: 118.03 ( -0.85 )

Printed from

August NPD numbers may point to quarterly results

updated 12:15 pm EDT, Mon September 15, 2008

Piper on August NPD stats

NPD's August statistics for Apple, scheduled to become public today, should point towards the latter's sales for the whole of its September quarter, say analysts with Piper Jaffray. In terms of Macs, growth has typically slowed down between July and September; July's growth was 43 percent year-over-year, and it is believed that August growth could amount to 35 to 40 percent. If September's growth is 30 percent, Apple will have sold approximately 2.9 million Macs during the quarter, more than an increased Street consensus of 2.7.

Similarly, iPod growth was 12 percent in July, and August numbers are expected to end up between 7 and 10 percent. By the end of September, therefore, Apple could sell anywhere between 10.7 and 11.2 million iPods. It is not stated to what degree the release of new Nanos and Touches could affect overall results.

by MacNN Staff



  1. wymer100

    Joined: Dec 1969


    Wall St

    So if Apple meets their official guidance but misses this guess, I would imagine Apple's stock will get hammered. Apple is doomed.

  1. garmonbosia

    Joined: Dec 1969


    worse than that

    If Apple meets their official guidance and exceeds this guess,
    their stock will still get hammered. Reality is doomed.

  1. lkrupp

    Joined: Dec 1969


    Both are correct!

    Both of the previous posts are correct. Apple's stock gets hammered either way. The stock market is all about the here and now, not the long term. What have you done for me RIGHT NOW Apple?! I want profits NOW and the future be damned. And if things don't my way well I'll just sue Apple anyway so it's win-win for me. That's capitalism in America these days.

  1. gambit-7

    Joined: Dec 1969



    Well, even when Apple profits - massively profits - their stock still gets hammered. And once the stock starts rising, one of those financial news orgs releases a bogus Apple story, or a "Steve Jobs is dead" story that pushes the stocks down further.

  1. testudo

    Joined: Dec 1969


    Re: Both are correct

    What have you done for me RIGHT NOW Apple?! I want profits NOW and the future be damned.

    You are incorrect. The market isn't just about the here and now, it's also about the next quarter (the "long term" for Wall Street).

    By the time earnings are released, the price of the stock has already adjusted to the guesstimates (probably more likely to the whispers). No one cares about Apple's estimates, because everyone already figured out they do what they all do, estimate 'low' so they can say they 'beat' estimates (it's also safer to avoid the lawsuits you claim hit Apple all the time). If the price hits that mark, there's no reason for the stock to go any higher. It would be illogical (although since everyone here always complains about it, maybe logic isn't supposed to hold water).

    Apple got killed last quarter not because they beat estimates but not by enough. It went down on future guidance, which called for lower than expected revenues/profits, and that whole "product transition" thing.

    So don't pay attention to the last quarter results. That's all past history. The market doesn't care what you've done in the past. They're more concerned what you're doing in the future.

    What everyone is waiting to see come October is what Apple's guidance on the holiday quarter, and how it compares to what they think it will be (yes, they're already estimating that, too, I'm sure).

  1. testudo

    Joined: Dec 1969


    re: lkrupp

    I just love how it is accepted fact that all those financial analysts are h***-bent on keeping Apple down. Could someone give a good reason for this (besides the usual "they're trying to buy cheap" which isn't a reason to keep the stock down, its a reason to temporarily drive the stock down, but it also is illegal and is easy to spot).

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented