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Faltering economy may slow Mac sales

updated 12:30 pm EDT, Fri September 12, 2008

Economy to hurt Mac sales

The severe economic situation may finally affect Apple as it heads into 2009, says Shaw Wu of American Technology Research. The analyst comments that while the number of Macs sold during the September quarter should prove to be healthy, thanks to the school season and Apple's free iPod deal, "low visibility" is predicted during the upcoming December and March quarters, which may affect Apple's manufacturing plans. This might not be as much of an issue, Wu suggests, if global and domestic economies were not in poor shape.

It is thought for instance that distributors and OEMs may be looking to keep inventory short, and supply chain checks indicate that such companies are moving towards low- and mid-range Macs; this may be due to rich customers "feeling the effects" of tight credit, Wu says. In this regard, the MacBook Air is believed to be the product most heavily affected.

AmTech is now adopting a conservative stance in its predictions, shifting to $32.8 billion in revenue and $5.29 EPS for FY08, and a $6.15 EPS off $38.8 billion in revenue for FY09. These figures are still superior to consensus estimates, however.

by MacNN Staff



  1. gambit-7

    Joined: Dec 1969



    Oh, look! The stock dropped! Guess that's all part of the plan from these @^%$*^@ analysts. When will people learn to do their own bloody research?

  1. dliup

    Joined: Dec 1969



    OSX is not a luxury, it's more of a necessity.

    Most people that buy Macs are better educated = better jobs = more disposable income, thus the impact should be minimal.

    Own one before you make BS guesses.

  1. horvatic

    Joined: Dec 1969


    Wu and his doom and gloom

    Oh look, Wu is at it again with his doom and gloom stories.
    Why can such dweebs like him get jobs like his and yet know absolutely NOTHING!!!!!
    And why does the rest of the market LISTEN TO THIS INCOMPETENT IDIOT!!!!

    Comment buried. Show
  1. testudo

    Joined: Dec 1969



    OMG! He's correcting his estimates based on new data, and he gets slammed. But no one cares to point out that, as the article says, his estimates are still higher than the consensus numbers out there. Which means of all analysts, he's the most bullish.

    But I guess that doesn't matter, because he's not saying Apple will take over the world and hit $200 a share next week.

    And do you really think he's powerful enough to push the price down on his own? Really?

  1. Flying Meat

    Joined: Dec 1969


    This sounds CYA

    Can't exactly blame Wu for taking a realistic perspective in the current US economic predicament.
    He does go on to say that depending on how the rest of the world's economies go, this could be smoothed out.
    Anyway, my apple stock isn't likely to leave my portfolio any time soon. :)

  1. jameshays

    Joined: Dec 1969



    The economy looks pretty good where I sit. 2008 was one of my strongest years to date and 2009 looks to be even better.
    Maybe too many people are simply doing the wrong things...

    Words of advice. When you find a hurricane in your path, change course. You can use the winds to your advantage.

  1. chulitomio

    Joined: Dec 1969


    Title wrong....

    Should read: Faltering Economy May Slow All Sales.

  1. Constable Odo

    Joined: Dec 1969


    He did say MAY....

    That does leave some leeway that Apple MAY not be affected at all. I have said all along that the economy will impact Apple sales to some degree, but that's not Apple's fault. As long as the company is doing it's best to sell products, then we'll just have to make the best of it. It's just lousy timing on Apple's part that investors won't see $200 a share this year.

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