http://www.macnn.com/articles/08/09/11/unboxing.of.new.ipods/
Unboxing: iPod touch v2, 4G iPod nano
updated 06:05 pm EDT, Thu September 11, 2008
Unboxing of new iPods
With the release of the new iPod touch 2nd generation and iPod nano 4th generation, Apple has chosen to refine the form factor for both devices. The unboxing pictures show the new shape of the nano; a case that curves around the front and back, wrapping around the device as an ellipse, and slightly thinner than previous models. The rectangular design is reminiscent of the second generation.
The new touch also sports a thinner profile and polished back, overall shorter than the first. The design is similar to the 3G iPhone, including new volume controls, however stainless steel has been used for the case back instead of plastic.
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Fresh-Faced Recruit
Joined: Aug 2007
Inside Steve's Brain
The book I'm reading, "Inside Steve's Brain," says that Steve Jobs himself creates the packaging for Apple products, as he considers the "unpacking" as an integral part of the customer's experience.
I must say that Apple has the best unboxing of any company I've ever seen.