toggle

AAPL Stock: 104.83 ( + 1.84 )

Printed from http://www.macnn.com

Apple notebook share growing, now fourth overall

updated 08:35 pm EDT, Thu September 11, 2008

Apple 4th in laptop share

Apple has increased its market share as a home notebook PC, now fourth in ranking, according to a MetaFacts report. It has also become a more popular choice higher income, younger, and more highly-educated users. The self-employed are also increasingly turning to Macs as their next PC. For households with a second or third computer, Apple holds 8 percent of the market.

The market research firm found that 21 percent of Macs are used in public places, compared to 12 percent of Windows PCs. Consumers use the two products differently, with web content creation, graphics, and personal activities being the focus for Apple products.

One of the most revealing details about Apple customers is their brand loyalty- 81 percent of households using primarily using Macs intend to buy another for their next purchase. Workplace surveys showed teachers, artists/designers/performers, management, clerical, and consultants to account for the most Mac use.

MetaData cited the iPod as a contributing factor to the marketing of the PCs, with the media players filtering into homes that are open to new purchases. Many "non-Apple" households shopping at Apple retail stores may more children, another contributing factor to the strengthening of the brand.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. Monde

    Joined: Dec 1969

    0

    Not long until...

    Double digits.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Adesso Compagno X Bluetooth keyboard

The shift from typing on physical keyboards to digital versions on smartphones and tablets hasn't been an easy for many consumers. Fr ...

toggle

Most Commented