AAPL Stock: 117.81 ( -0.22 )

Printed from

Jobs, iPhone 2.1 seen as key in Sept. 9th event

updated 09:30 am EDT, Wed September 10, 2008

Needham on Sept. 9th event

Despite its nominal focus on new iPods and iTunes 8, the two most important factors for investors in yesterday's Apple event were unrelated, writes Needham & Co. The research firm says that perhaps the most crucial moment was the appearance of a healthy Steve Jobs, defeating rumors that the Apple CEO might not speak, due to serious medical problems. Jobs' media prominence and involvement in the minute details of Apple has led analysts to think the company could suffer badly in his absence, whether as a result of death or having to resign.

The forthcoming iPhone 2.1 firmware is believed to be nearly as important, mainly as a result of public perception. A variety of owners have complained about issues such as crashes, dropped calls and low battery life, to the extent that this could be damaging sales. The patch should help forestall any serious impact, though Needham notes that it is not clear whether issues will be completely resolved.

Needham has set a price target of $240 for Apple stock.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented