updated 10:40 am EDT, Tue September 9, 2008
Web-based Get a Mac ad
A new web-based "Get a Mac" ad from Apple is being circulated online, through sites such as TIME.com. The ad relies on two separate banners, each with video; the focus is on the right one, where "PC" (John Hodgman) drags in an op-ed article, entitled "Stop Switching to Mac." PC claims that people are switching to Macs at an "alarming rate," and that the public needs to know about the crisis.
The article PC brings in contains legible text, which has been transcribed as follows:
I think I speak for all PCs everywhere when I say, "What's the deal, people?"
Have things really gotten so bad between us? You used to love my charming little flaws, right? What's changed?
It's Vista, isn't it? You've gotten sick of all the problems and hassles of upgrading. You're tired of the endless security prompts. You were hoping Vista's bugs and glitches would be resolved by now. I understand. I'm a big computer, I'll admit it- Vista hasn't really lived up to expectations. But we're only a few years into it. These things take lots of time and patience.
Or did you finally hear enough Mac superlatives? The simple and intuitive operating system, the hardware and software that's designed to work together, the... you know what, I think we said enough about Mac's superlatives. Nobody cares.
Look, I believe that we can overcome these problems facing us. You need to get back to overlooking my shortcomings. After all, I've overlooked yours for years. I mean, do you really need to hit the space bar that hard? Yet I always keep my mouth shut. That's what you do in relationships, you ignore all the bad stuff, and live with the pain.
So please, stop with the switching already. We'll get through all these issues. Together.