Apple posts new web-based Get a Mac ad [video]
updated 10:40 am EDT, Tue September 9, 2008
Web-based Get a Mac ad
A new web-based "Get a Mac" ad from Apple is being circulated online, through sites such as TIME.com. The ad relies on two separate banners, each with video; the focus is on the right one, where "PC" (John Hodgman) drags in an op-ed article, entitled "Stop Switching to Mac." PC claims that people are switching to Macs at an "alarming rate," and that the public needs to know about the crisis.
The article PC brings in contains legible text, which has been transcribed as follows:
I think I speak for all PCs everywhere when I say, “What’s the deal, people?”
Have things really gotten so bad between us? You used to love my charming little flaws, right? What’s changed?
It’s Vista, isn’t it? You’ve gotten sick of all the problems and hassles of upgrading. You’re tired of the endless security prompts. You were hoping Vista’s bugs and glitches would be resolved by now. I understand. I’m a big computer, I’ll admit it– Vista hasn’t really lived up to expectations. But we’re only a few years into it. These things take lots of time and patience.
Or did you finally hear enough Mac superlatives? The simple and intuitive operating system, the hardware and software that’s designed to work together, the… you know what, I think we said enough about Mac’s superlatives. Nobody cares.
Look, I believe that we can overcome these problems facing us. You need to get back to overlooking my shortcomings. After all, I’ve overlooked yours for years. I mean, do you really need to hit the space bar that hard? Yet I always keep my mouth shut. That’s what you do in relationships, you ignore all the bad stuff, and live with the pain.
So please, stop with the switching already. We’ll get through all these issues. Together.
somewhat OT
09/09, 11:42am reply
saw the Seinfeld/Gates Microsoft ad on TV for the first time (as opposed to viewing it on the web) last night.
I tried really hard but I still don't get it and after :60 I was really annoyed with it (and not just because I am a Mac fanboi).
Any possible message I could infer from that spot, does not make Windows sound very appealing.
"It sucks at first but you'll get used to it!" is about all I could parse from that shoe analogy.
climacs
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Joined: Sep 2001
Absurdity was the point
09/09, 12:02pm reply
The commercial was actually about nothing, just like Seinfeld show used to be. It was actually meant to have no message at all. It is a pilot for a (presumably) long-running series which will have a story line. It was meant to establish characters and set the tone (comedic, whimsical, oddball) and get people to talk about it. It was also meant to define the ultimate subliminal message: Future... Delicious... Windows.
It has achieved all three objectives quite successfully, without the audience actually realising it. Its job is done; the people are ready for the first episode now.
vasic
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Joined: May 2005
Seinfeld commercial
09/09, 12:16pm reply
I'm a Mac guy (no, not a fanboy) and has been one since the 128K Mac came out. And I actually liked the commercial.
Yes, it was about nothing, but it did take a few moments to realize it.
broohaha22
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Joined: Jul 2006
i understand
09/09, 12:32pm (1 reply) reply
that the commercial is supposed to be about nothing and that there will be several more ads that will tie in together.
but that spot is running a lot.. with no point and that is just wasting huge amounts of money.
eldarkus
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Joined: Feb 2004
Ad I'd like to see
09/09, 01:02pm reply
I am waiting for a commercial mocking the MS "evil empire". Maybe Jerry and Bill playing a Star Wars game together with Bill geeked-out in Darth Vader garb and ending with Jerry saying something like "for the leader of an evil empire, you're not a bad guy." It could be funny and tie in computers and gaming.
brainiac
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Joined: Sep 2003